Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. On that Monday morning, a small boy, his mother and grandfather visited SA during a company-wide meeting.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. We’ll have a community chat, and get back to some fabulous guests from August. I know.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. It is also criticized that Energi Nord in the end makes their marketing more aggressive, inviting their community to participate in events.

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Corporate social responsibility all year round

Sherrilynne Starkie

Being a good corporate citizen and support of community causes comes to the fore at this time of year. They have a duty to support the communities in which they operate and in those they serve. world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Ford of Canada’s innovation is minimizing the environmental impacts of vehicles and company operations. *.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. In 2010, the global service company created Small Business Saturday movement to encourage people to shop at their local business on the Saturday after Thanksgiving. Tweet Facebook is the place where people connect around their interests and passion points.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”. William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1.

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them. More importantly – social media let people demand more from companies, which can result into great changes in the world.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. link] Eric Buchegger Tying together CSR and social media.

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How to Engage Eco-Friendly Customers on Instagram

Pixlee

Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. This rising demand for greener business practices has forced companies to rethink their social media strategies.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Encourage Internal Blogging Create opportunities for your employees to write blog posts that explain what they do, why they love it, and how their activities benefit the company.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts.

Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. On a smaller scale of helping social problems, Mexican tele company Terra has placed a Poo WiFi constellation where dog owners (and the rest of the parks’ visitors) receive free WiFi for every poo-deposit as a part of Terra’s campaign for a new WiFi product. Have your company ever considered launching a social initiative through social media?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Let’s take a look at them: You can make use of storytelling in case of… - breaking news – education – creating leadership – product launch – creating brand awareness – crisis management – being persistently present – creating community relations – practice of CSR Typical elements of content: - Make sure your story makes sense, and includes a beginning, plot and ending.

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

To inspire customers who are thinking about purchasing, add an Instagram homepage gallery or product visual review to your website, like the example below: Hylete, a community-backed athletic apparel company features UGC on their homepage. The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues. 87% said they’ll purchase a product because a company has advocated for an issue that’s close to their heart.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. So how do you harness this technology for your company? Bite sized, authentic interviews by you about your company’s vision.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. This is a guest post from Barry Mueller.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. So how do you harness this technology for your company? Bite sized, authentic interviews by you about your company’s vision.

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How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. Using Twitter’s Tailored Audiences feature , the company personalized Promoted Tweets with users’ names and a GIF of syrup pouring over a stack of pancakes in each ad. If you’re IHOP, National Pancake Day is kind of a big deal.

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Auto Brands Comparison Report

Unmetric

Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Whether it’s a new car, or feature updates, both the brand, and the community get enthusiastic.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. we opened it up to the community to discuss on our blogs, on Twitter and in a few emails. in the end it isn't the bloggers, the company or the agency that will dictate the success.it's The company name on that person’s business card doesn’t matter. brand/company, then I think complete transparency is called for.