Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

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Go Local with CSR

SocialFish

Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. For example, 55% of millennials are influenced by cause work when making a decision to join a company.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

Since anything green, CSR-related, or in the sustainability area is really hot right now, I was curious as to how John – who has worked in this field for literally decades – marries corporate citzenship and measurement. I know.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Even the most questionable companies are launching socially responsible programs to help communities across the globe.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Even the most questionable companies are launching socially responsible programs to help communities across the globe.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Even the most questionable companies are launching socially responsible programs to help communities across the globe.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Tweet Facebook is the place where people connect around their interests and passion points.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To encourage social responsibility, create a culture of giving back to the larger community.

Event: Customer Service Call Centres and Social Media

Laurel Papworth

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base. With 54% of companies banning social media usage we also further investigate the pathway for this trend.

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13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

CSR – Corporate responsibility is becoming an ever widening issue, with mainstream media and average citizens starting to take real notice. Fundraising – Twitter has become a major source of marketing for companies, but especially small businesses.

What’s the future of nonprofits?

SocialFish

In the early 2000’s, we saw the rise of Corporate Social Responsibility (CSR) in for-profit companies. In fact, some larger companies now have a social responsibility officer with an actual department. Open CommunityRead this book to find out !

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In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. More importantly – social media let people demand more from companies, which can result into great changes in the world.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. link] Eric Buchegger Tying together CSR and social media.

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How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. If you’re IHOP, National Pancake Day is kind of a big deal.

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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. Have your company ever considered launching a social initiative through social media? Similar Posts: Community Manager: To Be Or Not To Be!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. Want to save your organization precious “human CSR capital?”

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Auto Brands Comparison Report

Unmetric

Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. Whether it’s a new car, or feature updates, both the brand, and the community get enthusiastic.

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

– Make your story unique, so the audience gets an impression of your company. 4 Reasons Why Your Company Should Run A Blog Diesel Kicks Ass With New Campaign!

5 Supah-Cool Free Online Tools For Nonprofits

SocialFish

From the BigMarker website: BigMarker is a free web conferencing community. With unlimited access to live events, there are endless opportunities for you, your community, organization, business, classroom, and social network to grow. Unlike other web conferencing services, they offer a community to connect with. Presently is a live collaboration stream or “micro-blogging” platform (similar to Yammer, which my last company used).

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. So how do you harness this technology for your company? Bite sized, authentic interviews by you about your company’s vision.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

To inspire customers who are thinking about purchasing, add an Instagram homepage gallery or product visual review to your website, like the example below: Hylete, a community-backed athletic apparel company features UGC on their homepage.

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. This is a guest post from Barry Mueller.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. So how do you harness this technology for your company? Bite sized, authentic interviews by you about your company’s vision.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. we opened it up to the community to discuss on our blogs, on Twitter and in a few emails. in the end it isn't the bloggers, the company or the agency that will dictate the success.it's The company name on that person’s business card doesn’t matter. brand/company, then I think complete transparency is called for.