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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. Feel free to leave your thoughts in a comment.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. With a few tweaks, this could be made more conversational.

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Why Transparency Matters

Akamai Marketing

We hear all this discussion about corporations being more “human” Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t match the company culture? The real lesson is (drum roll please) transparency.

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Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. pts Settings.

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What’s the ROI of Social Media Silence?

Akamai Marketing

Of ignoring conversations? At the very least, most companies should be at the “listening” phase right now. But to be part of the conversation, you do have to be a participant. Image courtesy of Copyright Brian Robert Marshall and licensed for reuse under this Creative Commons Licence.

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