Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. The company itself?

Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Why is anyone – a person, a company – embarking on social media?

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). What do they have in common?

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. During May of this year, rumors surfaced about Proctor & Gamble’s Pampers causing diaper rash after the company introduced its new Dry Max product line.

The Value Of A Fire Drill

Waxing UnLyrical

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe.

Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

There was an article in the Australian Herald-Sun last week about how poor spelling and grammar can negatively affect your career, company, and personal brand. Photo credit: Infomatique (Flickr, Creative Commons).

How Angus Young has lost my £5

The Way of the Web

So they’ll comprimise their artistic beliefs for the radio station and record company, but not for a fan? business Digital Audio ac/dc alterante usage angus young creative commons digital downloads licensing music no legal downloads

Need A Little Inspiration? | Justin Levy

Justin Levy

I look at how other companies operate in different industries and try to apply some of those qualities that I admire to the companies that I’m part of. “Being realistic is the most commonly traveled road to mediocrity.&#

The ABCs of Startup Marketing

Justin Levy

Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. He’s works for an awesome company and is a good friend of mine that I think you would enjoy following.

12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

When I was at my old company I had a large outsourced team based in the Philippines. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

Image: Alejandro Escamilla via Unsplash, Creative Commons CC0. She writes for the nationally recognized SEO Company HigherVisibility that offers online marketing services to a wide range of companies across the country. Guest Post by Amanda DiSilvestro.

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Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Most companies have gone through them – periods without clear cut news. This is especially important as companies add additional social channels or other communications outlets. Thought leadership can take many forms and your company has a viewpoint which is unique.

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PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Let the public know what’s happening and provide an accurate picture of the company’s character, ideals and practices. Image: James & Carol Lee via Unsplash, Creative Commons CC0. Guest Post by Kirk Hazlett.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support? Image by ElisaRiva via Pixabay, CC0 Creative Commons. Guest Post by Dawn Buzynski.

Trust Me, I’m a Communicator

Waxing UnLyrical

However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. You can also try common misspellings and abbreviations of business names. Image via Pixabay , Creative Commons CC0. Guest Post by Amos Onwukwe.

Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. A company makes certain products and/or services.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Lots of resources are out there to guide us on our creative journeys.

Box.org Announces Nonprofit Program

SocialFish

…meaning the cloud storage company is giving away 10 starter licenses for free to all eligible nonprofits (so if you’re very small staff in particular, this means you).

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior. When I founded CommunicationsMatch , I came up with a simple articulation of what we do – “Connecting companies with communications professionals.”

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Image: Alexis Brown via Unsplash, Creative Commons CC0.

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Rules of Engagement

SocialFish

The company can also negotiate licensing deals of others’ images without their permission. For example, rarely will an attorney even mention Creative Commons when discussing copyright issues. Perhaps your association should consider using Creative Commons for some items.

Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money.

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Anthony Calderon , is Founder & CEO of SuiteBreak.com , a wellness platform that helps companies promote the health and wellness benefits of an annual vacation.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Instead of following the herd to captivate and activate your audience you must flex your creative muscles.

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Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

Waxing UnLyrical

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. Guest Post by Alicia Lawrence.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Guest Post by Monika Jansen.

50+ Social Media Comics And Cartoons For Use Your Presentations

SocMed Sean

” You can find the specifics of my Creative Commons usage license in the right sidebar on any page on my blog, and as long as you make that attribution, I permit anyone to use the comics, even for commercial purposes.

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community.

The Psychology of Sharing

SocialFish

Hipster sharers, for example, are known to have a trademark as being young, popular and creative. Jenny writes for StatPro, a company specialising in cloud based portfolio analytics software. How often do you find yourself sharing news with your followers on social media?

How to Find Images for Your Blog That Won’t Get You Sued

ProBlogger

Big companies can also pursue bloggers for minor, unintentional infractions. Copyright and Creative Commons (Briefly) Explained. Before we take a look at specific image sources, I want to briefly talk you through a couple of important terms: ‘copyright’ and ‘creative commons’.

Prospecting for new clients with social media

Socialmedia.biz

Photo by mkhmarketing / Creative Commons BY. Power & Associates , more than 80 percent of satisfied customers claimed that their online interaction with the company “positively influenced” their likelihood of making a purchase from them.

Content marketing: feeling ripped off?

Sherrilynne Starkie

Official Creative Commons logo. If none of these tactic work, a cease and desist letter from your lawyer to the company that is hosting the site usually works. Your content marketing program is taking off. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you.

The Social Media Challenge

Social Media Network Marketing

Sunday, May 30, 2010 The Social Media Challenge Many companies think of the internet like television: consumers are expected to sit patiently and absorb the branded message, and then act accordingly.

You Ruined the Internet for the Rest of Us. Thank You.

Firebelly

What this means is that companies and individuals who were doing it the right way all along were able to fill the vacuum left by the Google Panda victims being flushed down the crapper where it belonged. Photo credit: ajc1 (Flickr, Creative Commons).

Social media marketing in India

Social Media Network Marketing

Tuesday, May 25, 2010 Social media marketing in India With the penetration of broadband in India, various Indian companies have started exploring ways of marketing their products online.

Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Building Content That Attracts Customers and Clients

Akamai Marketing

Consider companies who are creating inforgraphics. But other companies create white papers, they are trying to attract decision-makers who have the time and budgets to dig into info deeper. Photo Credit (Creative Commons) [link].

What’s the ROI of Social Media Silence?

Akamai Marketing

At the very least, most companies should be at the “listening” phase right now. Image courtesy of Copyright Brian Robert Marshall and licensed for reuse under this Creative Commons Licence.

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