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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement.

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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA’s impact on your social media content HIPAA privacy laws protect sensitive patient information from being disclosed publicly, including on social media.

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How to increase Twitter followers for your business

BeingOptimist

Many big companies still rely on Twitter to communicate with their followers on day to day basis because according to them this is the best way they can interact with the users and can easily understand the consumers’ interest and disinterest in the product & services. You can also use Bitly or Google URL shortener to tidy up your tweets.

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How to Create a Facebook Business Page

agora pulse

Whether your page is for a business, brand, public figure, or community, Facebook requires you to choose a name that accurately reflects the nature of the page. By default, Facebook assigns you a URL that includes your page name and a random string of numbers. Click Create Page Username to replace this default with your URL of choice.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Customize your LinkedIn URL A small yet essential aspect of profile optimization is customizing your LinkedIn URL. A customized URL is not only more professional and easier to share, but it also enhances your personal brand. This can be considered a cause marketing strategy , and can help you stand out in the sea of clutter.

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The complete guide to YouTube Live in 2021

Sprout Social

Interacting with your audience in real-time: Livestreaming lets you engage with the online community in real-time. Add a title and description, and set the privacy. Click on Edit to adjust settings for privacy, monetization, live chat, add tags and more. Select More options ? Tap Go Live to start streaming. Start streaming.

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