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13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. But it’s not as easy as just tweeting “who wants to win an ipad!?” Entry Mechanism.

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13 Ingredients in the Perfect Social Media Contest

Convince & Convert

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. But it’s not as easy as just tweeting “who wants to win an ipad!?” Entry Mechanism.

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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Then the Ads come on.

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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Winners of Mashable Awards

Mindjumpers

Mashable Awards is made to recognize the best online communities and services, and it was hosted by comedian Baratunde Thurston. After entering the final round, the list was narrowed down to the top five nominees in each category, and it was the readers who gave the most votes to the Mashable Awards. Best New Gadget: iPad.

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Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. Ford & Social Media – a con?