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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. Social gives consumers the power to mobilize en masse—which can radically impact market behavior.

Skills 128
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How Social Media Can Help You Find and Hire the Right People for Your Business

Buffer Social

If their skills align with your needs, and they already like what your company is doing enough to give you a follow, then it could be the perfect match. It can also be valuable to find ways to connect with niche communities within broader social networks.

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Top 10 Instagram Metrics You Should Be Tracking In 2023

Keyhole.co

It can help you assess the effectiveness of your content, engagement, and marketing efforts in attracting new followers and growing your online community. Audience insights can be a valuable tool in helping you build a strong and engaged community of followers on Instagram.

Metrics 52
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16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app. This app provides real-time visualization of how well your hashtags, keywords, brand campaign, or event is doing. You can use Brandwatch to monitor TikTok songs or hashtags, then use the upward-trending ones in your content.

Tools 110
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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. Then create a leaderboard to show who’s getting the most impressions or engagement for the hashtag. Finally, they encourage employees to use the #tobeapartner hashtag.

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

predominant age range ( 81% of 15–25 year-olds ), and viewing preferences ( 70% of watchtime is on mobile). Visit the Community tab, too. This way your title is less likely to be cut off in suggested videos, search, and mobile results. Make the most of your 5,000 character and 15 hashtag limit. Source: Think With Google.

YouTube 145
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TikTok Analytics: Your Guide to Understanding the Metrics

Later

While TikTok’s insights may seem simple at first, once you dig deeper, you’ll uncover a helpful range of metrics and information to help you better connect you with your TikTok community. Now that your Pro Account is activated, you’ll find the analytics button under your account options on both desktop and mobile.

Metrics 58