article thumbnail

How to Use LinkedIn Hashtags

Oktopost

While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. Here’s how adding this skill to your LinkedIn toolkit in 2021 can catalyze your marketing efforts on the platform. What Are Hashtags? Hashtags are a marketer’s best friend.

Hashtag 118
article thumbnail

The 5 social-first corporate communications skills you need to level up your career

Sprout Social

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Honing your social media skills can help you evolve alongside the profession, so you can create an even bigger business impact and remain competitive for future job opportunities. . Social listening.

Skills 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LinkedIn: Difference Between “Share an article, photo, or update” vs. “Write an article”

yMarketingMatters

You can now add hashtags to an article before you publish, making it easier for professionals to easily discover and search for your content in the Feed (hashtags are now searchable on mobile and coming to desktop very soon). Tap into hashtags. What skill is essential in your job or at your company, and why?

LinkedIn 178
article thumbnail

The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

Making a video 15 years ago was a huge hassle, a complicated project that only those who were skilled were qualified to do. Little did we know that 15 years after we can now create video content as easy as one-click from our mobile phones and upload them to a number of social media channels. Mobile Friendly . It’s the Trend.

Video 146
article thumbnail

5 Video Optimization Tips That Are Incredibly Easy to Follow

agora pulse

Design for Mobile First. From the moment of conception, you need to be thinking about your video in terms of mobile devices first, everything else second. Not only are most people going to wind up viewing your video on a mobile phone anyway, but there are a lot of social media platforms like Snapchat that are ONLY mobile networks.

Video 136
article thumbnail

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. Employee evangelists are made, not born. A Reason to Speak. Here’s an example touting Colorado Gives Day.

Badge 175
article thumbnail

Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Skill/training. Start by getting the essentials—graphics, content creation, and hashtags—covered. You can also only view this information from the mobile view, not on your desktop. This will only measure actions directly related to your account, not any hashtag activity. Tools to find social media hashtags.