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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Before 2005 this would have included customer magazines, flyers or newsletters. We also recommended Google AdWords.

Marketing 367
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

Analytics 204
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. Of those, two-thirds use it daily.

Marketing 195
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Top 3 Tips To Make Your E-Newsletter A Success

Idaconcpts

If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. That means NO “free&# white papers on “how to make make your Twitter account reach 10,000 followers&#. Shutterfly’s Wink is the king of e-mail newsletters that include a freebie.

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Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS. — SS .

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Parler: What Brands Need to Know About the Latest Social Media Network

Ignite Social Media

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?”. Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Parler community guidelines are simple and to the point. What is Parler? The second rule is no spam.