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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal?

Industry 231
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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But a few haven’t.

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Five Social Media Predictions for 2010

Socialized

Here are my five social media predictions for 2010. Location-Based Applications Will Dissolve Into General Social Networks. Oracle has Beehive , Microsoft has added social capabilities to SharePoint , SocialText is in the enterprise, as is IBM’s Lotus Connections , but no category killer has emerged.

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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. But a few haven’t.

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Social Media Lessons From the Offline Real World

Convince & Convert

In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. Our friends come from different industries, locations, and have different interests.

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Sell Through Social Media. Your staff members do.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet.

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