Kikolani

MARCH 16, 2010

If you work with a 501(c)(3) non-profit organization, you have many unique opportunities available to you in the social sphere as well. If your organization has video contests, podcasts, interviews, or documents, Facebook provides an easy way for you to upload these types of media to your page and connect with your fans.

Organization 111

Organization Social Media StumbleUpon YouTube 111

Laurel Papworth

APRIL 8, 2010

Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities). Fanpage vs community vs brand vs groups. Admins that are “Fans&# will “spam?

Communities 111

Communities Facebook Widget Web 2.0 111

Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Online Communications Policy.

Policies 419

Policies Resources Liveworld Social Media 419

Waxing UnLyrical

MARCH 14, 2011

Image: familymwr via Flickr, CC 2.0. To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. What links or separates two local political organizations?

Vocus 274

Vocus Flickr Training Posterous 274

Waxing UnLyrical

SEPTEMBER 19, 2012

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. What are we doing to bring about that social change?

Social Media 209

Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. Image: Marie Coleman via Flickr, CC 2.0. Why: What can you do to combat Facebook’s declining organic reach for businesses?

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

JUNE 13, 2011

If you don’t know him, Rob is the founder of this platform that makes it easy for nonprofit organizations to embark on fundraising activities even if they don’t have much technical knowhow (w00t!). And tell your story so well that your community will go out and tell it for you. Image: ckmck via Flickr, CC 2.0.

Embedding 200

Embedding Eventful Flickr Meeting 200

Social Media Strategery

FEBRUARY 2, 2015

Creative Commons image from Flickr user Slackley. Where’s the PR, advertising, and marketing community in all of that? And I think there’s a whole lot people here in the Pittsburgh PR community who feel the same way. Let’s do a better job at educating the people in our organization about the value we bring.

Communities 50

Communities Startup Energy Creative Commons 50

Waxing UnLyrical

APRIL 15, 2013

Image: bobfranklin via Flickr, CC 2.0. That we should be exploring ways in which to improve our online communications. Public relations is just that…relations with the public (aka “human beings”) who have a vested interest in what our client or organization is doing. Hope to see you there!].

Banking 240

Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

NOVEMBER 7, 2014

As I was going through my notes, and organizing tasks and to-dos in Asana , I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you. There is no organization around that doesn’t say “it’s different.” So here we go. .”

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

MAY 26, 2011

There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. Image: MorBCN via Flickr, CC 2.0???. There are also thousands of University community members now participating in social media spaces … and they all have different needs.

Team 165

Team Social Media Aggregator Meeting 165

Waxing UnLyrical

MAY 19, 2014

Image: LEOL30 via Flickr, CC 2.0. After all, we, our work, our organizations, thrive or struggle to survive based on the perceived value or lack thereof, right? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Loyalty 182

Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

MARCH 15, 2013

Accurately translating the “truth” of who we, or our organizations, are at our core, is critical to good story-telling, which is what we do. In PR : Could anything be worse than your program, or organization, be perceived as “signifying nothing”? Image: MoeplesMagazine via Flickr, CC 2.0. In PR : Yes.

Consultant 279

Consultant Flickr Policies Communities 279

Waxing UnLyrical

NOVEMBER 18, 2012

Image: Dave Keeshan via Flickr, CC 2.0. I am so grateful for my guest bloggers , those that are in it for the long haul, as well as those that come and go… and I am so grateful for all of you – the community that has gathered around what started out on the wing of a prayer (if that!). Image: Rameshng via Flickr , CC 2.0.

Flickr 204

Flickr Travel Eventful Blogger 204

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. It will only reflect poorly on you and your organization. If the comment is from a turd, your community will see them for what they are, and they will lose their credibility. Image: aaipodpics via Flickr, CC 2.0.

Comments 214

Comments Social Media Construction Social Media Management 214

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. Happy Monday! Did you enjoy the long weekend?

Content 205

Content Resources Consultant Flickr 205

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. If you have content that is valuable to your community , great, Post it up! Want to fail at social media?

Social Media 235

Social Media Social Networking Airlines SEO 235

Waxing UnLyrical

AUGUST 22, 2014

Image: slgckgc via Flickr, CC 2.0. Why: The popularity of the Ice Bucket Challenge has created a surge in email sign ups, Facebook “likes,” and donations for ALS organizations. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Meme 195

Meme Consultant Flickr Resources 195

Waxing UnLyrical

SEPTEMBER 5, 2012

By maintaining an employee learning group , my backup had approximately 25 other employees in the organization who could assist her with social media monitoring and getting the word out if things got hairy. Image: Paul Bica via Flickr, CC 2.0. Shanan Sorochynski is a communications strategist at the University of Regina.

Training 185

Training Flickr Collaboration Social Media 185

Waxing UnLyrical

MARCH 15, 2011

Image: Leo Reynolds via Flickr, CC 2.0. And what if this organization ran as a 501(c)3 nonprofit but didn’t require additional grant funding ? About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community.

Social Media 195

Social Media Project Flickr Eventful 195

Waxing UnLyrical

JUNE 21, 2013

So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts. Image: TheNextWeb via Flickr, CC 2.0. Based in the Washington, D.C.,

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

MAY 4, 2015

Importance of storytelling for your organization. Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Image: tdlucas5000 via Flickr, CC 2.0. Why: “A good story can last a lifetime. ” 3.

Consultant 100

Consultant Flickr Compete Travel 100

Waxing UnLyrical

JULY 19, 2013

Now, the background , as my friend explained in more detail, is this: The professional contact is someone senior at an organization which could very well end up being my friend’s “dream employer.” Image: naunasse via Flickr, CC 2.0. OK, back to you. Based in the Washington, D.C.,

Social Media 204

Social Media How To Consultant Flickr 204

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

MARCH 18, 2013

Use “Twitter speak” in your bio, such as other Twitter handles to refer to organizations and appropriate hashtags. Image: _DaniloRamos via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Fill out your 160-character bio.

Tips 277

Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

FEBRUARY 12, 2016

Image: Robynlou Kavanagh via Flickr, CC 2.0. That, after all, is the basis for any relationship, whether with another person, an organization, a client, a Higher Power (if you believe in one)… and so on. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 100

Consultant Flickr Metrics Communities 100

Waxing UnLyrical

FEBRUARY 17, 2015

Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Why: “Leaders who can’t be trusted, or who fail to build trust ultimately lead organizations that make mistakes and misbehave,” says James Lukaszewski in this PRSA post that discusses how disclosure and candor impact trust. Reputation Management: How The Professionals Do It.

Reputation 100

Reputation Consultant Flickr Publishing 100

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Consider the value of hiring a community manager. Improve customer retention?

Social Media 232

Social Media Press Release Marketing Widget 232

Waxing UnLyrical

MARCH 15, 2012

For communicators to mirror the services of a tailor through bespoke communication solutions and services to clients and organizations, we now require a body of knowledge beyond these basics. Has there ever been a more exciting time to work in PR and communication? Image: Hello Turkey Toe , Flickr, CC 2.0.

Comparison 163

Comparison Skills Flickr Fashion 163

Idaconcpts

FEBRUARY 15, 2013

For example, customers attending an event organized by a company can see virtual participation from company officials who are not physically present at the event. Yelp has a huge community, and the reviews on the site are read seriously. It has a huge community, and businesses can increase their presence by being different.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Waxing UnLyrical

JULY 15, 2015

The first is the role of influence in communications today. The second is the critical need for the communicator to have influence among key decision-makers in her or his organization. How can they possibly hope that they, and their departments, are communicating effectively as possible on their organization’s behalf?

CPC 100

CPC Skills Influencer Organization 100

Waxing UnLyrical

JULY 28, 2011

Which is the collective voice of my community, not just one or two people. An active community is a powerful thing. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners. But what I do, or don’t do, depends on me, my community, and what works for us collectively.

Social Media 216

Social Media Foursquare Communities Flickr 216

Techipedia: Tamar Weinberg

AUGUST 14, 2009

I’ll be perfectly up front when I say that I’m not very familiar with most charities and nonprofit organizations. Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# Contact me and share your story. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? Image: PNNL – Pacific Northwest National Laboratory via Flickr, CC 2.0.

Survey 231

Survey Focus Group Proposal Education 231

Waxing UnLyrical

FEBRUARY 16, 2011

Image: han Soete via Flickr, CC 2.0. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. One of our goals as public relations professionals is to generate awareness for our clients (or organizations), right? consider this instead: The customer is your media.

Case Study 268

Case Study Organization Flickr Study 268

Waxing UnLyrical

AUGUST 15, 2011

Anyone worth their salt in our organization subscribes. Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. Its goals are entrenched in reputation and community-building. So, you can imagine my chagrin finding this. It’s August. Both the campus and the blog are less active than normal. So I’m feeling a bit defensive.

Study 178

Study Committee Metrics Education 178

Social Media Marketing

AUGUST 29, 2010

There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Flickr is a very powerful community with millions of photos at your disposal. A note about using Flickr photos: if you plan to embed a Flickr photo in your site, there are guidelines that you need to follow.

Remix 165

Remix Flickr Creative Commons Guidelines 165