Five Signs the Future Belongs to User-Generated Content
Waxing UnLyrical
JUNE 4, 2014
via Flickr, CC 2.0. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. It’s been a heck of a ride! Image: mayeesherr.
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