15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Every social network is different.

FAQ 124

Can videos humanize your FAQ section?

Jeff Esposito

This holds true for customer service, social media or community managers. That’s what John Kimmich, owner of The Alchemist Brewery did: What I like about the video is that it addresses all of the FAQs that his customers have and also visualizes why he answered the way he did.

FAQ 49

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Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 100

How to Handle a Natural Disaster on Social Media

Ignite Social Media

Before jumping in, keep these tips in mind during your next natural disaster on social media crisis. Below is a great checklist to make sure you’re thinking everything through before you activate your crisis plan on your social channels. Is this topic trending on social media platforms? You’ll also want to look at all upcoming and planned social posts that could be insensitive to share. We recommend pausing all paid media ads as well.

FAQ 101

Social Media & Covid-19: How to Communicate During a Crisis

Later

How do you market your business on social media during Covid-19? Staying connected is now more important than ever, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained.

3 Effective Ways to Reduce Social Media Overwhelm

Socially Sorted

Are you in social media overwhelm? . In this post, I share 3 ways to help reduce social media overwhelm and get back on track to being more productive and using social media for results. . When it comes to social media overwhelm, we all experience it.

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. In its continued effort to make Facebook an informed community, Facebook is reducing the number of clickbait stories in the News Feed.

FAQ 194

Open Community Case Study – Empowering the Periphery

SocialFish

Community: American Library Association. Your community is not your database. Community unlocks more useful data. Using its online community ALA Connect and social media, ALA has reached out to members and nonmembers, actively soliciting their feedback, ideas and participation.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. How Does Your Audience Use Social Media?

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. The social network launched roughly 6.5 Groups – for communities of interest.

Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Goal-setting for social media teams. Move to Community folder.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Swix This is a slick new social media dashboard program that I’ve been trying.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media.

Social Media for Customer Service: Are you listening?

Mindjumpers

Tweet Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 11 Whys I’m a Social Media Addict September 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact.

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Drawn from a section of my book The NOW Revolution , I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis. Who is listening to the social Web?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. And that’s how I pick the right social media monitoring tool for the job.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

At one point we discussed headline writing and what draws clicks within the social media content universe. How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. But the connections between companies and their email subscribers are far stronger than the connections between companies and their social media subscribers. Social media connectivity is digital bumper stickering.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

CSR 97

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? Do you really know where your customers are in social media?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is the strategy of creating a Social FAQ. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. utilize whether they have an existing social media strategy or not.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 |Written By: Jay Baer | View Comments Tweet For a while now, there’s been too much talk about social media vs. email vs. search.

Content for the Customer Journey – Phase IV: Post-Purchase

Ignite Social Media

Look at the FAQs on your website and see what could be turned into social posts. Do some social listening and see what questions consumers ask, especially after they first purchase. Comments in your community are a gold mine for content creation.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written By: Jay Baer | View Comments Tweet Clearly, there’s no shortage of data and possible social media success metrics.

UTM tracking & URL shortening for social media marketers

Sprout Social

Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. 3: Promote cross-functionality for social teams.

URL 87

Welcoming New Members to your Online Community

Laurel Papworth

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. And registrations are important for identity in online communities. Walled Garden vs Gated Community (1). Social Media and SMBs (11).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel. Social marketing is evolving.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. I don’t want to poach or poorly paraphrase anyone else’s content, so here’s what I wrote in Letters to the C-Suite: To The Executive Team: I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse? Today, I still believe we are in the Social Media “Honeymoon&# period.

Social Media Influencers – What would you do? @spotus

Laurel Papworth

is a site where journalists can post up that they want to write a story, what the story is about, and then the community funds it. The problem is, you can’t just put your social object up on a social media site and hope people will find it.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Ways Infomercials Can Inspire Your Social Media June 24th, 2010 |Written By: Jay Baer | View Comments Tweet I know, I know.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?

Blastoff for My New Social Media Newsletter

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Blastoff for My New Social Media Newsletter August 16th, 2010 |Written By: Jay Baer | View Comments Tweet Last Monday was the world premier of my new social media newsletter, the 3-2-1.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results May 17th, 2010 |Written By: Jay Baer | View Comments Tweet The future of real-time data didn’t come from Google.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But it’s not like social media created negativity, it just puts a magnifying glass to it. The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. The customers that take you to task in social media aren’t the ones you need to worry about.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media’s Internal Impact – An Interview with Phil Simon May 4th, 2010 |Written By: Jay Baer | View Comments Tweet How does social media impact your internal organization?