Using a Social FAQ to Kick Start Content Marketing

Convince & Convert

If you conquered four words, you’d have a better social media program than 90% of all companies. This is especially true for companies that are inherently unsexy and don’t have a lot of existing social chatter about them. Build a Social FAQ.

FAQ 139

Start Monetizing Your Social Media Right Now

agora pulse

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? Use text-only questions on social to drive conversations.

FAQ 78

Start Monetizing Your Social Media Right Now

agora pulse

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? Use text-only questions on social to drive conversations.

FAQ 78

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. Who is listening to social?

FAQ 154

Can videos humanize your FAQ section?

Jeff Esposito

This holds true for customer service, social media or community managers. That’s what John Kimmich, owner of The Alchemist Brewery did: What I like about the video is that it addresses all of the FAQs that his customers have and also visualizes why he answered the way he did.

FAQ 49

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Auto tweet everything from Facebook to Twitter and other social networks.

FAQ 124

How to Handle a Natural Disaster on Social Media

Ignite Social Media

Before jumping in, keep these tips in mind during your next natural disaster on social media crisis. Below is a great checklist to make sure you’re thinking everything through before you activate your crisis plan on your social channels. Is this topic trending on social media platforms? You’ll also want to look at all upcoming and planned social posts that could be insensitive to share. We recommend pausing all paid media ads as well.

FAQ 108

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?

PB139: Challenge: Create Content That Answers a FAQ

ProBlogger

Challenge: Create Content That Answers a FAQ. In Today’s Episode Challenge: Create Content That Answers a FAQ. Write and publish a FAQ post. Further Resources on Creating Content That Answers a FAQ.

FAQ 41

Social Media for Customer Service: Are you listening?

Mindjumpers

Tweet Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here.

Association Social Media: American Diabetes Association

SocialFish

———— In today’s interview, we’re excited to have with us Anna Baker, Senior Manager, Communications & Social Media at the American Diabetes Association. . is consolidated into a master social media calendar that I distribute every week.

How to Create Engaging Videos for Social Media

Rebekah Radice

Does your video content captivate and engage your social media audience? In a few short steps, you’ll create high-value marketing videos to add to your social media strategy. How to Create Engaging Videos for Social Media.

Video 143

3 Effective Ways to Reduce Social Media Overwhelm

Socially Sorted

Are you in social media overwhelm? . In this post, I share 3 ways to help reduce social media overwhelm and get back on track to being more productive and using social media for results. . When it comes to social media overwhelm, we all experience it.

How to Write a Social Media Policy for Your Company

Hootsuite

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Yet 63% of Americans say their employer has no social media policy.

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. Topics: Facebook marketing , Social media strategy. News and Trends Best Of Facebook FAQ Facebook Tips popular

List 194

UTM tracking & URL shortening for social media marketers

Sprout Social

Every social media marketer is different. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. 3: Promote cross-functionality for social teams.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

If you haven’t ventured over to REI’s social accounts lately, you should. REI breaks theirs down through social, a channel more visible and real-time than any other. The management of social channels is evolving at a mind-numbing pace.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Cody Ward

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology.

Mobile 184

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. How Does Your Audience Use Social Media?

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Easy to share: encourage sharing and make it easy by including social sharing buttons on your content whenever practical.

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How to Create Social Media Videos Without Appearing on Camera

Postcron

Social media videos add a powerful punch to your marketing strategy. Before you start creating social media videos, give careful thought to your business goals. Once you have your business goal in mind, you can decide what kind of social media videos you want to create.

Video 71

Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. The wine impressario turned social media superstar hit a home run with his first book Crush It!, Most Marketers Clueless About Social Media Conversations.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Finding and sharing them is the first step toward social media success. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The 8 Wrong Questions PR Firms Are Asking About Social Media The 3 Amigos: Email, Blogging, Social Sharing The Best Advice Has No Shelf Life [link] Mark Tosczak This is always a challenge (I work in an agency, so I’m thinking now of how we do this with clients).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Swix This is a slick new social media dashboard program that I’ve been trying.

Inside Look: How Two Teams Share a Social Media Inbox

Buffer Social

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Goal-setting for social media teams.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 11 Whys I’m a Social Media Addict September 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact.

25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

Buffer Social

What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. So what are you experimenting with on social media this week? F.A.Q.

Course 109

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Nobody Said Social Media Was Easy April 21st, 2010 |Written By: Jay Baer | View Comments Tweet Social media isn’t inexpensive, it’s different expensive.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media? Yes, thanks to social media, business is faster than ever.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. And that’s how I pick the right social media monitoring tool for the job.

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Drawn from a section of my book The NOW Revolution , I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis. Who is listening to the social Web?

Content for the Customer Journey – Phase IV: Post-Purchase

Ignite Social Media

Look at the FAQs on your website and see what could be turned into social posts. Do some social listening and see what questions consumers ask, especially after they first purchase. Congratulations, you did it! You got someone to buy your product. ???? So what do you do now? ??.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this. These tools are the hallmark of the new industrial revolution that is currently taking place in social. Cool Social Tools

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

At one point we discussed headline writing and what draws clicks within the social media content universe. How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

CSR 100

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. But the connections between companies and their email subscribers are far stronger than the connections between companies and their social media subscribers. Social media connectivity is digital bumper stickering.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts? Do you really know where your customers are in social media?