Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. And in a Gartner Research Report , it’s estimated by 2015 that more than 50% of organizations that manage innovation processes will gamify those processes.

CSR 126

CSR Airlines Loyalty Hashtag 126

Oktopost

JULY 14, 2019

Both contribute heavily to Marketo’s reputation as one of the top marketing automation solutions. We hope this FAQ will steer you toward true Marketo mastery. A: If you want to sort and organize reports by the time of their submission, that’s easy enough to do. One of Marketo’s greatest strengths is its web forms. Conclusion.

FAQ 92

FAQ Questions Embedding API 92

Hootsuite

JUNE 22, 2023

While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The fact is, healthcare organizations need to take extra precautions when it comes to managing their social media presence.

Policies 93

Policies Template Templates Examples 93

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. While many organizations have got social media religion, there are many others still swimming against the stream. Change takes time. Yes, there are strong parallels. Enterprise 1.0

Social Media 116

Social Media Strategy Consultant ROI 116

Webbiquity SMM

MARCH 29, 2022

Adding hand picked business-related keywords to your profile to organically build a connection between certain topics and your brand. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Getting called out for errors can damage your reputation on the platform.

Brands 204

Brands NoFollow Marketing How To 204

Sprout Social

SEPTEMBER 25, 2023

It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment. Social and community forums, on the other hand, are typically managed by marketing.

Strategy 114

Strategy How To Team Reputation 114

Hootsuite

SEPTEMBER 16, 2022

This can be especially important for large teams or organizations in regulated industries. Make it easier to calculate the ROI of your organic and paid social campaigns. This means you can monitor and protect your brand reputation. It’s easier to collaborate on content created in advance than it is on spur-of-the-moment posts.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

NOVEMBER 28, 2022

Bad customer experiences can cost you your reputation. That’s because a customer may have a single transactional purchase with an organization. Enhance brand reputation. This allows customers to get instant feedback on their FAQs. And you’ll stay relevant within the communities you’re a part of.

Tips 123

Tips HootSuite Survey FAQ 123

Keyhole.co

AUGUST 23, 2023

Automation on this social media platform is allowed to some extent as long as it is within Instagram’s terms of service, community guidelines, and API usage policies. Unchecked automation may breach advertising and data privacy regulations or result in tone-deaf content, hampering brand reputation. Does Instagram even allow automation?

Instagram 52

Instagram Tools API Price 52

Convince & Convert

AUGUST 24, 2010

Your votes count for 30% of the “scoring&# when organizers determine who gets to speak at the mighty SXSW Interactive festival in March in Austin, Texas. One other thing that I would toss out there…in our community of Social Media, marketing, etc., Please click the little thumbs up icon.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). Who is going to post a blog review of YOUR new book (raising hand now).

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This helps organize content and plan for creation topically (ex. This provides the information needed to craft the message (ex.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. [link] [link] Jim Alexander Good insights – solid advise. link] Jim Alexander Good insights – solid advise.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. They like it. They’re pretty good at it.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Hootsuite

MAY 8, 2023

Especially for insurers offering specialist coverage to connect with niche communities. This can develop their reputations as industry leaders. PPI is a Canadian national insurance marketing organization. Idea 3: FAQs with your in-house experts This expands on the idea of educational content. Plan your video series.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

FEBRUARY 5, 2010

If it had the organization of the #3 one I think that would be most intuitive. Thanks for your help! link] jaybaer yes, Danny's redesign was really well executed, IMHO. link] jaybaer Best. Referencing. link] David Spinks Who's doing these designs? I like em. I like #1 the best. People look to the top right for the search bar first.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? ™ RT @upwardaction: Great tool!->A

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 15, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! It always puts a big smile on my face to see posts like these that talk about how email and social media work together. Dare I say the “digital glue?&# Thanks dude. Great stuff… always.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. This is a great outline of how to best organize your content action plan.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You have to create content, be part of many communities, and proceed incrementally. Social Media is Inexpensive False. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] Dave Ryan Great Post.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

JUNE 22, 2010

You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. I think it's sad that so many C-Suite execs and “higher-ups&# seems hesitant or even against implementing social media practices into their organizations. It has to come from you. telegraph service).

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Make it a habit within your organization to “shop&# yourself. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Have them document EVERY question they receive. When you find a pattern, create content to address it.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. This chart shows usage of five major social outposts by organization type. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Hootsuite

JUNE 15, 2023

social recruiting — reaches more qualified candidates and builds your employer reputation. Already have an engaged Reddit community ? million organic impressions per quarter. This is why social media is your key for reaching these employed-but-unhappy people and luring them over to your organization.

HootSuite 93

HootSuite How To Hashtag Applications 93

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). How they organize and communicate internally. Who they hire. And how they manage crisis and measure success. is my vote. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

APRIL 13, 2010

My sales manager at the time encouraged me to network in as many business organizations as I could. I've been on the Board of Directors of several business & non-profit organizations. I had an eerily similar experience pitching organic baby food when I was 18. My first sales job was with Prudential Life in NYC.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 26, 2010

or engaged in brand reputation management, often on a weekly basis. I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

JANUARY 5, 2012

12 Popular Keyword Organization Tips and Tools : This post contains a list of tools that help organize some unruly keyword lists and includes tools like Ad Group Filter, RKG Duck, Wordstream Keyword Grouper, Spyfu Keyword Groupie (obviously using a different “keyword group” name not to infringe on any copyrights or trademarks!)

Marketing 264

Marketing SEO Case Study Small Business 264