article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 137
article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. Try for free Ready for the next level?

HootSuite 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

article thumbnail

How to Use Nextdoor for Business: The Complete Guide

Hootsuite

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Engage with the community. Gauge their local reputation. Go to Your Reputation in the left-side menu. But can you use Nextdoor for business?

How To 145
article thumbnail

What Is Discord? A Beginner’s Guide to Discord for Business

Hootsuite

While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.

article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. This enables you to actively monitor your reputation to ensure brand health. Building chatbots Chatbots are a compelling AI use case in marketing.

Strategy 126
article thumbnail

6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

Fake accounts take advantage of the brand reputation you’ve built – and can significantly damage it in the process. Again, fake social accounts take advantage of your brand reputation to gain a false level of credibility, allowing their misinformation to spread as fact. After all, they have no reason to be suspicious.