Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Challenge: Holding the Attention of the Audience.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 125

Template Templates Marketing Sample 125

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing 124

Marketing How To Sample Samples 124

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 115

Strategy Brands UGC Marketing 115

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 142

Research Social Media Airlines Marketing 142

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Not convinced?

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

JUNE 6, 2024

Our recent Social Media Productivity Report found that almost half of social marketers feel they sometimes or rarely have enough time to get their work done, and even more (63%) agree that manual tasks prevent them from doing high impact work. Enter Sprout. Impressions?

Hotels 95

Hotels Influencer Report Platform 95

Jon Loomer

APRIL 27, 2017

In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Do I have enough interest to launch a community for entrepreneurs? Five years later, I still struggle with product launches.

Communities 131

Communities Price Groups Groups 131

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. By excelling in community management, brands can enhance their online presence and relationship-building with consumers. Cause Marketing Continues to be a Top Social Media Trend.

Trends 186

Trends Organization Social Media Travel 186

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 104

Retail Social Media Brands Tips 104

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Pixlee

FEBRUARY 8, 2021

That’s why your brand’s role in social media marketing is so critical. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. That doesn’t mean you shouldn’t talk about pressing issues or current events at all.

Social Media 97

Social Media UGC Marketing Communities 97

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.  An Adobe survey found that 50 percent of users prefer receiving emails from businesses they follow.

Small Business 94

Small Business Newsletter Marketing Survey 94

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Why is audience engagement important for your content strategy?

Engagement 98

Engagement Tips Loyalty Metrics 98

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Not only are celebrities hugely expensive, they are sometimes not the right marketing tactic.

Retail 60

Retail Influencer Marketing Authentication 60

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. This is especially important for brands with multiple events or locations. Doing so can build community and brand awareness.

Examples 114

Examples Social Media Sentiment Influencer 114

Socialmedia.biz

FEBRUARY 18, 2021

The past few months have seen numerous in-person events switch to an online format. Before, webinars and online events were becoming an increasingly important part of the marketing and product mix. Some estimates place the revenue potential of a webinar at $20k per event. Online event exhaustion.

Instant Messaging 78

Instant Messaging Eventful Communities Class 78

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 120

Discount Marketing How To B2B 120

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

Buffer Social

APRIL 13, 2023

Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Experiment and use data to inform strategy.

Social Media 86

Social Media Social Media Management Skills Survey 86

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns.

Examples 177

Examples Brands Avatar Authentication 177

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry. You can save through 3/22 with their Women’s Spring Style Event! ?

Influencer 74

Influencer Marketing Instagram Engagement 74

The Realtime Report

MAY 21, 2021

But with Covid now almost behind us, this could be a great opportunity to enter the market as people are hungry to get back to live events. Business conferences play a crucial role for industries as they help foster community and spark innovation. Describe what the perfect event would look like if there were no restrictions.

Conference 91

Conference Tips Eventful Software 91

Sprout Social

JULY 7, 2020

This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change. That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. — Barack Obama (@BarackObama) June 1, 2020.

Brands 113

Brands Survey Microsoft Issues 113

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Gaming and community content.

YouTube 133

YouTube Trends Strategy Content 133

Absolute PA

APRIL 11, 2014

That means, you can make a profound connection through your marketing, and provide them with the solutions to their deepest desires and wants through your products and services. ( And, they mostly use tools that you’re probably already using to market your business on the internet. Online surveys.

Tools 94

Tools Survey Marketing How To 94

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Source: The Globe and Mail 5.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

Influencer 100

Influencer Engagement Social Media Marketing 100

Mindjumpers

FEBRUARY 21, 2014

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? Here’s our guide on how to become the ultimate listener.

Engagement 226

Engagement Sample Samples Upcoming 226

MegaBytee

MAY 21, 2021

Only business owners know the value of how to stand in the online market. In the event that you need to prevail upon clients, an extraordinary method to do that is to reduce their agony. Your marketing strategy should emphasize on solving the issues that your competitors are not solving. 9 Build a Community.

Strategy 105

Strategy Google Issues Organization 105

Dave Fleet

FEBRUARY 2, 2012

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. That is, except in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community. Time and training are critical.

Eventful 154

Eventful Training Survey Communities 154