How Socially Responsible Communications Maintain Your Community Cool
Waxing UnLyrical
MARCH 19, 2013
Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. How do you qualify your audience for each campaign?
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