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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. How do you qualify your audience for each campaign?

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Focus on community engagement.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed.

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The role of artificial intelligence in business in 2024

Sprout Social

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Deep learning, on the other hand, uses neural networks to learn and adapt to new data patterns with little to no human input.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. Find patterns in their sentiments and detect the root causes of negative emotions. Look for patterns in social media conversations around your industry.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Humor opens up a space for connecting because it disrupts the expected pattern. In this video series from December 2013, called Fast Innovation and The Slow Waiter , Cisco’s Tim Washer (and the Cisco Voice of the Customer team) has fun conversations with real CIOs, including those from Safeway, Western Union, and Grupo Modelo.