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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 129
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

To compete on the same level but with a smaller budget, you have to market smarter. This makes you a valuable community member and builds awareness. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award.

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

With that in mind, we’ve rounded up ten tips and strategies to boost engagement for government on social media. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. Use Community & Event-Specific Hashtags.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? Analyze the positive feedback your competing brands get to see what customers might want from your brand. Adjust marketing strategies. What do you need for better customer retention?

Sentiment 142
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What vertical networks mean for the future of social media

Sprout Social

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. This trend is a callback to social media ancestors—think forums and chat rooms—with a much more modern look. we're excited to share some things we’re exploring for Communities early 2022 ??. it’s a new year.

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Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it.

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How to build a competitive analysis report with examples and tools

Sprout Social

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. It helps you understand the competitive landscape, identify areas for innovation or improvement and formulate strategies to outperform competitors.