Diva Marketing Blog

JANUARY 31, 2017

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. About Lee Kantor from the perspective of Lee Kantor - I think that having a degree in Advertising from a school of journalism gave me a unique perspecitve to disrupt the media.

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Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

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Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

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agora pulse

DECEMBER 15, 2020

PayScale reports that companies in American cities with high costs of living, such as San Francisco and New York, pay up to 47% more than average. Overall, companies in Colorado, Rhode Island, Vermont, and Maine typically pay 25% more than average. How company size affects a social media manager salary. Experience.

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Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job."

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Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on.

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Social Media Strategies Summit

FEBRUARY 21, 2019

Building on Vanessa’s deep understanding of her target market and our research, we determined that building a community of micro-influencers was the right approach for DVD Netflix. So, any time your business can connect with an engaged group of passionate advocates, your company will reap the benefits. I love this question.

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The Way of the Web

FEBRUARY 18, 2010

It’s not to say it’s impossible – by building and engaging a community, taking direct paid advertising, or occasionally finding an actually lucrative affiliate deal, bloggers can still build a mini media empire. Why you shouldn’t pay: Having a budget to spend on paying bloggers to post carries some risks for both parties.

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Blogger Marketing Creative Commons Blogosphere 31

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” What to measure: ROI or KPIs? by iMedia Connection.

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Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Industry/community activities (associations, analysts, events, community involvement), which are good things to do anyway, also build your brand in search (and are another key channel in the WPO framework ). •

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Webbiquity SMM

JULY 12, 2010

Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Update your company’s Facebook page? What are your goals?

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Report Social Media Strategy Policies 191

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. But your company is perhaps best known as the proprietors of the exit polling in American politics. That all comes from my company. Tom : Well, yeah.

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Convince & Convert

OCTOBER 31, 2014

Many of our guests have been working in social at their respective companies for a few years. Jeramie’s team tracks all the ticket links they push out as one of their KPIs, but this doesn’t mean they can measure all of the ROI their efforts are creating. Tweetable Moments I don’t think I saw social media coming.

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Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts? Social Media Metrics and ROI.

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Convince & Convert

OCTOBER 31, 2014

Many of our guests have been working in social at their respective companies for a few years. Jeramie’s team tracks all the ticket links they push out as one of their KPIs, but this doesn’t mean they can measure all of the ROI their efforts are creating. Tweetable Moments I don’t think I saw social media coming.

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Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. On average, if you joined the Facebook Page, you spent about $22 extra on the company. Each community forum post earned them about 99 new sales and 48 repeat sales.

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Study Social Media Forums Case Study 167

Socialmedia.biz

OCTOBER 29, 2016

According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. He was named one of the top ten online marketers by Forbes, and a top influencer on the web by the Wall Street Journal. Sujan is a key partner in software companies Mailshake , Narrow , Quuu and ContentMarketer.io. Andy’s blog.

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Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Others aren’t.

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Convince & Convert

AUGUST 31, 2010

it’s really not possible for a company (or even an individual like me) to have true conversations within social media – and certainly not with any real scale or breadth. Remember, social media makes big companies seem small again. Remember, social media makes big companies seem small again. Not so much.

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Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Social Media: Measurement and ROI.

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Marketing Affiliate marketing Small Business SEO 279

Buffer Social

OCTOBER 9, 2023

Pinning Feature Experiment X experiments with the capacity to pin more items in the app, including Communities, Search Queries, and Profiles. TikTok Shop Performance Brands find TikTok Shop's performance a slow burn, indicating a slower adoption rate and potentially delayed ROI for businesses exploring TikTok Shop. LinkedIn 1.

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News Social Media Marketing Facebook 72

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Amy Parmenter. Deborah Ng.

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Blogger SEO Consultant WordPress 168

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? leaderswest Digital Marketing Journal ). As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which emerging platforms are essential (or even worth investigating)?

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Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# I highly recommend you follow his stuff.

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Marketing How To SEO Training 240

Buzz Marketing for Technology

JUNE 27, 2008

In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers.

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Convince & Convert

JULY 8, 2010

The Wall Street Journal said email’s era had ended thanks to Facebook. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. March 2009. October 2009. So is email immortal?

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Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces.

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Statistics Social Media B2B SEO 214

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! For listening and measurement: let me know if you want to check out Biz360 Community.

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

Ultimately, this will make for stronger companies. Social media just makes it easier for companies to do the listening, learning & recognizing issues that might be out there that never really arose in the office when the product or service was created. Too bad to see that a company that already understood the issue ignores it now.

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Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty.

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Facebook Yahoo Collaboration Social CRM 144

Writtent Blog

JULY 31, 2013

An estimated 60% of companies in the US have a blog, and many view it as an integral part of their outreach. Create an enormous list of high-quality, active blogs in your industry before starting a blog: Subscribe: By regularly reading other companies’ content, you can gain a sense of where your new blog will fit into the existing framework.

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Techipedia: Tamar Weinberg

JANUARY 14, 2009

Online SEO Tools: The Ultimate Collection : At Search Engine Journal, Ann Smarty has compiled a list of the most valuable tools to perform SEO analysis. 4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? What is the ROI for Social Media? Is your company on the list?

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SEO Social Media Marketing Reputation 162

Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. 59% od companies surveyed late last year say hiring of content marketing is imminent.

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Skills Reputation Influencer Press Release 40

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

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Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

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