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Top B2B Brands on Social Media

Social Media Strategies Summit

If your brand is one of those 39%, or you are looking for new ways to target and engage your audience – read on for a look at how the top B2B brands are leveraging social media right now. #1 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

Sure, new products are exciting. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

This is great news for marketers looking to increase the impact of their campaigns. The micro influencer is often more motivated to share knowledge and relevant information with their community. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. The Case for the Micro Influencer Dance.

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Domain Authority, Trust, and Thought Leadership

Proactive Report

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. It relies heavily on online sources, such as reviews, social media, and online news and information. Think about the possibility of content partnerships with some of these online news publishers.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. You know hashtags can help your content find new audiences, but how do you use them strategically? You can continually test this, adding in one new hashtag every once in a while to gauge content performance.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

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