Waxing UnLyrical

MAY 1, 2013

Image: Alexandria LaNier via Flickr, CC 2.0. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. So, while my company isn’t a huge piece of business for her, it’s something. Scratch that. Based in the Washington, D.C.,

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Preventing Social Media Spam December 25, 2009.9:00

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Waxing UnLyrical

OCTOBER 27, 2011

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Focus on building community. Image: clasesdeperiodismo via Flickr, CC 2.0. So please don’t.

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How To Skills Flickr Fashion 225

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. No acknowledgment. Empower them.

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Waxing UnLyrical

MAY 13, 2011

Image: Jimee, Jackie, Tom & Asha via Flickr, CC 2.0. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy. Matt LaCasse is in the business of strategic communications.

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Privacy Flickr Policies Google 237

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. What are their issues? It introduces your brand Is your company new? What are your goals? What motivates them?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

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Social Media Yahoo Discount Training 164

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Image credit: drew domkus (Flickr).

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Social Media Flipboard Journal comScore 162

The Marketing Blog

DECEMBER 10, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Understand Social Media as a Philosophy and its application as a Culture. Daksh said: [I wrote a new blog-post] Criticizing Social Media?

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Social Media Web 2.0 Startup Case Study 138

Waxing UnLyrical

JULY 29, 2015

Communication in general can be a very complicated topic. Your company culture matters , and how you communicate within the workplace is a vital piece of the puzzle when putting it all together. How should we communicate within today’s multigenerational workplace? Image: aturkus via Flickr, CC 2.0.

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Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

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Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Learn what the current issues and trends are in your field and share your thoughts and opinions with others. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Brands Handbook MySpace Construction 236

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. The "fire drill" idea seems like it would help many people and companies.

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Social Media Strategery

APRIL 23, 2012

Photo courtesy of Flickr user SeRVe Photography. "Let's About making the public think your product is the best or that your company is awesome. About generating "buzz" Something that's going to cover up bigger issues like customer service or product quality. About getting media coverage.

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Foursquare Widget Advertising Flickr 101

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Thanks for sharing!

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Crowdsourcing Creative Commons Postrank Class 216

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) Flickr photo via BTal. You can: Take a picture (or several) and upload them to Flickr or to your blog. Apparently she preferred complaining about the issue to actually resolving it. Flickr photo via ragesoss.

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Project Web 2.0 Wiki Flickr 234

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: Stuart Caie via Flickr, CC 2.0 Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

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Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. When I was having some issues adding the commenting system to my web site, I was able to quickly get a response from the JS-Kit team and their users.

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Crowdsourcing scribd Ustream Social Media 192

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It!

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

NOVEMBER 15, 2010

Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? These steps are quite easy, really. It’d be a shame to miss out on inclusion in Google News because you wrote a headline two words too long , don’t you think? Have any questions? Please let me know in the comments. Im looking forward to reading more of your posts!

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News Google SEO Postrank 274

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

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Social Networking Advertising comScore CPM 98

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

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Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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Social Media Strategy Marketing Vimeo 153

Firebelly

JULY 22, 2010

" Kind of like how ONE person with many usernames etc, can spread word of a product or issue, and it turns into A WHOLE BUNCH OF PEOPLE. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The service was questionable.

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Social Media Paid Search SMS Syndication 188

Buzz Marketing for Technology

OCTOBER 4, 2008

Flickr photo via Nesster. " Depending on the questioner, this can mean a variety of things, but underlying everything is one issue--will my department or organization improve if we use social media? Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? through the lens of Web 1.0,

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Project Web 2.0 Module Wiki 265

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. Read All About It!

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Social Media Class Creative Commons Flickr 224

Diva Marketing Blog

JUNE 10, 2012

you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community? Geoff Livingston: Usually, it’s the company. Geoff Livingston: It may be an issue of semantics on our part. Diva Marketing/Toby: One of my favorite lines in the book is – “.

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Marketing Radian6 Blogger Hubspot 96

The Marketing Blog

AUGUST 22, 2007

However, a couple of bitter events, connected with Facebook and Orkut, the biggest community sites question the growth of social n/w. Typically, this is issue has gone beyond the boundaries of a nation. Typically, this is issue has gone beyond the boundaries of a nation. How would you counter these global issues?

Social Networking 100

Social Networking Web 2.0 Startup FeedBurner 100

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. Instead, Ill find a nonprofit and community I respect and trust. Now you see it, now you don’t.

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Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Sadly, sometimes an online “friend&# becomes embroiled completely unnecessarily in the middle of what seems like serious marital issues. Have you ever encountered this type of issue? How did you handle this?

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Activities Social Media Policies Social Networking 216

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Double yikes.

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Class Tumblr Template Templates 241

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated.

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Smart Phone Mobile Social Media SEO 218

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 Even with contentious issues , commenters have been respectful with each other. Good for you! If you landed on the latter hopefully the following helps you out.

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Project How To Class Posterous 170

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut.

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Class How To Applications Course 227

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. No, I didn’t watch it when it was on the air. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

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Class Postrank Tourism Blogroll 134