Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Sprout Social

JUNE 30, 2021

Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. In fact, 71% prefer to buy from companies that are aligned with their values. And when you do, they need to align to your company’s values. bts #fyp. ? original sound – Chobani.

Brands 138

Brands Loyalty Hubspot Authentication 138

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Buffer Social

JULY 8, 2020

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Who are you?

Instagram 98

Instagram Social Media UGC Strategy 98

Viper Chill

MARCH 1, 2010

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Delicious Do you ever find a cool article or resource online and wish you had an easy way to save it? If so, then Delicious may be for you.

Resources 77

Resources Netvibes Marketing Delicious 77

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Don’t share it on your email newsletter.

Facebook 279

Facebook How To Marketing URL 279

Justin Levy

JUNE 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Facebook 259

Facebook Marketing Privacy Class 259

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way.

Social Media 167

Social Media Strategy Consultant Conference 167

Hootsuite

JULY 9, 2019

That gamble paid off (refreshing and delicious, and only 50 cents!), Monday.com is another company that makes extensive use of customer testimonials. But they also pull excerpts into marketing messages, like their newsletter sign-up form: This example shows that even a short snippet can have a big impact when used strategically.

Strategy 111

Strategy How To Marketing Review 111

Later

OCTOBER 23, 2019

Like Casper, cookware company Great Jones has totally nailed the short-and-sweet bio that gets right to the point. The CBD company uses their Instagram bio to explain their products and philosophy, as well as their initiative of planting a tree for every product sold. #8: Watch and learn from sporting good company Ciele : #18: Toko.

Examples 46

Examples Instagram Hashtag Sports 46

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Total cost?

Social Media 155

Social Media ScoutLabs Company Consultant 155

Social Media Marketing

APRIL 10, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 159

Social Media Flipboard Survey Journal 159

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Want another tip on how to write well? Read a lot. Tips on self-improvement?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Josh S Peters

AUGUST 17, 2009

For your user name you can have your company name in it to help promote and give instant disclosure of who you represent. When you give to the community they will give back. Social bookmarking sites like Delicious , Digg , StumbleUpon , etc are also great places to submit your content to.

Brands 148

Brands Widget Disqus Lijit 148

Hootsuite

JULY 13, 2023

but this can also be a newsletter sign-up or a prompt to access gated content. Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. A newsletter is a pretty good one (and MailChimp is a fave newsletter-building tool). Gated content (like this McKinsey report!)

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 120

Social Media Strategy Analysis Reputation 120

Viper Chill

JULY 19, 2010

I use networking as a very broad term which chould include creating connections with bloggers, finding companies who can help you to get your offering out there and utilising other areas of social media to get eyeballs on your creation. This is very popular in the UK. Reply Ankit says: July 19, 2010 at 7:03 pm Another Wonderful Piece Glen.

Industry 76

Industry SEO Strategy Directory 76

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# I highly recommend you follow his stuff.

Marketing 240

Marketing How To SEO Training 240

Kikolani

NOVEMBER 29, 2010

Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Her blog, Kommein , covers blogging, business, community management, social media, and more. Pam is a marketing professional helping companies leverage social media.

Blogger 168

Blogger SEO Consultant WordPress 168

Buzz Marketing for Technology

JULY 22, 2008

E-Newsletters. Filed under: blinklist , bluedot , cogenz , connectbeam , delicious , diigo , furl , knowledge_management , magnolia , shadows , simpy , social_bookmarking — Robert Berkman @ 3:05 pm. to comment on a page for your later viewing, that note is viewable by anyone else in the Diigo community that views that page too!

Social Bookmarking 113

Social Bookmarking Sharepoint Groups Groups 113

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. That’s becoming less true by the second.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. That’s becoming less true by the second.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

NOVEMBER 20, 2017

It comes down to the content, the way you build community, the way you build readers. They had the idea to set up, I think it was gonna be a hosting company and they never actually went with it. It’s not gonna help that company to rank in Google from a keyword perspective. It checks Flickr, Delicious.

Domain Name 39

Domain Name SEO Sites Google 39

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

FEBRUARY 16, 2012

In lieu of Delicious or something along those lines, I’m actually using Pinterest as a place where I log and store all the things I want to remember that I read in social media. I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Write me a dinner recipe tonight.

Products 92

Products Real Estate Tourism Fashion 92

Viper Chill

AUGUST 25, 2010

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. When I started freelancing at 17, I had a company website and would constantly refer to my “team&# and our “enterprise&# when I was just a one-man operation.

Project 84

Project Software Products Comments 84

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. FriendFeed is a service but it’s also a community. It may even be used against you.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279