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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy 195
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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

At first I thought typing them up might provide some insights for other young pros who are starting out in this field, but as I reviewed them I realized I’ve had conversations about each of these things with clients within the last few months, so maybe they’re not so ‘beginner’ after all (or maybe I just am …). Question the brief.

Strategy 195
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. In fact, mature organizations tell us they still prefer to engage in social conversations than to run social ads. Our new research reveals it’s time to rethink this assumption.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

Take a moment to recognize your brand’s role in the conversation, question who benefits from your Black History Month ideas and consider how those ideas can become staples in your brand’s culture. “As She’s also a committee member of Black@, a Sprout community resource group.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

Klout 121
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Diversity in associations is not easy!

SocialFish

After the chat, Joe Gerstandt posted about it on his blog – and talked about how confusing the conversation was. I just finished an online conversation about diversity and inclusion that was all over the place. We actually noted during the conversation how hard it was to talk about diversity issues! Big D=protected class.

Committee 162
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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

It has become a global powerhouse for real-time news, conversations, and marketing. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts.