Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Social; however, is an entirely different story, and you’re probably measuring content performance incorrectly. Not all posts are intended to drive likes, comments, or shares! Not All Data Is Public.

Nielsen 121

Nielsen Content Comparison CPM 121

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! “It actually appears that social media use makes people consume email more , not less, as we had originally assumed – particularly for the highest social media users.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Are you working with a team or collaborating with a client? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Team members can also comment on the updates to engage with others from your company.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. I look forward to hearing from you in the comments. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help?

Google 254

Google Class Creative Commons Yahoo 254

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. morning, afternoon, evening, etc.).

Social Media 173

Social Media CPC CPA Aggregator 173

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. The 4 Modern Metrics Mandates.

Metrics 128

Metrics Postrank Klout Marketing 128

Pixlee

OCTOBER 18, 2016

In particular, social influencers on networks like Instagram have significant value as 74% of consumers turn to social media networks for advice before making a major purchase. While many brands have increased their content production, one source reported that engagement was down 60%.

Influencer 42

Influencer Brands Nielsen ROI 42

Diva Marketing Blog

OCTOBER 5, 2011

Her focus is to manage social media for one of the non profit's community education programs. So I am familar with the demands of funding source reporting. However, In this case, there is a huge disconnect and lack of understanding of social media from my friend's boss and the funding source. Life was good.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy.

Influencer 60

Influencer Brands Marketing Authentication 60

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. Subscribe to the comments for this post? Post this on Diigo.

Small Business 90

Small Business Advertising Nielsen SMS 90

Bare Feet Studios

APRIL 29, 2009

Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited! at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N?

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. .&#

Brands 145

Brands Content Social Media Consultant 145

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 199

Social Media Tools Tips ROI 199

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 212

Research Social Media B2B Marketing 212

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. This can generate engagement, likes, comments, and shares, which expand your reach to a wider audience. Not only does it create a sense of community, but it also provides social proof.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. This can generate engagement, likes, comments, and shares, which expand your reach to a wider audience. Not only does it create a sense of community, but it also provides social proof.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. From your list you created above, choose a few keywords relevant to your niche and use a social listening tool to monitor each one. Many social listening tools, allow you to opt in to receive daily reports on those mentions.

Hashtag 138

Hashtag Influencer Trends Industry 138

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 191

Statistics Research Social Media B2B 191

Buffer Social

JUNE 12, 2016

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Use hashtags.

Twitter 81

Twitter Strategy Instagram Facebook 81

Rebekah Radice

NOVEMBER 24, 2017

Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. From your list you created above, choose a few keywords relevant to your niche and use a social listening tool to monitor each one. Many social listening tools, allow you to opt in to receive daily reports on those mentions.

Hashtag 60

Hashtag Influencer Trends Industry 60

Bill Hartzer

DECEMBER 14, 2009

ABC News reported that N.Y. Mother Deborah Christie organized activist website helpzachary.com, sparking national media attention and sympathy for the innocent casualties of “zero-tolerance” policies, with The New York Times and other prominent publications reporting on numerous such cases. Squawking over Tweets.

comScore 151

comScore Real Estate Banking Handbook 151

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 31

Brands Metrics Blogger Survey 31

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. 12 Comments. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. Subscribe to comments for this post OR Subscribe to comments for all Read/WriteWeb posts. I was reporting an actual use case. social media.

LinkedIn 109

LinkedIn Google Directory API 109

ProBlogger

AUGUST 15, 2017

This makes sense: according to Yotpo, Instagram drives the most engaged traffic compared to other social media platforms (including Youtube and Pinterest). According to eye-tracking studies reported by Nielsen Norman group, internet users prefer looking at images that carry information. Let’s wrap it up.

Engagement 43

Engagement Instagram Content Nielsen 43

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 20

Brands Metrics Blogger Survey 20

Webbiquity SMM

JANUARY 24, 2012

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). We’d love your comments!

Advertising 40

Advertising Facebook URL Campaign 40