Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. Why this works : This approach works because it not only introduces new team members but also gives a sense of the company's growth and global reach.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

DECEMBER 7, 2023

One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. But who, exactly, should you be collaborating with?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Marissa Cristina Grootes, founder of STIL. L ove to get organized?

Communities 60

Communities Instagram Small Business Hosting 60

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 107

Influencer Marketing Collaboration ROI 107

Hootsuite

AUGUST 10, 2022

But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. Collaborating with other creators will always result in your brand showing up on more feeds—your business is shared with both your followers and the creator’s followers. Wait ‘till you hear about BeReal.)

How To 106

How To Marketing Collaboration Influencer 106

Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. Similarly, topics such as keyword research, internal linking, and copywriting could be supporting content pillars. Competitor research helps you identify strategies that will probably work with your target audience. To benefit from hashtags, you’ll have to do some research.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. That foundational knowledge is the basis of product design and research. Today’s marketing collaborator could easily become tomorrow’s competition. your potential customers) can come in handy.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. Behind-the-scenes/company culture content. Social media posts. Data reports.

Strategy 132

Strategy Content Curation Press Release 132

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Is it to refresh the image, reach a new audience, or signify a major shift in direction?

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

OCTOBER 9, 2023

Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it? I was trying to research websites and data points, but I wasn’t getting there fast enough. [AI] It feels better to take control,” Cole says.

Team 113

Team Examples Marketing Training 113

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 90

Marketing Privacy Policies Issues 90

Sprout Social

FEBRUARY 25, 2021

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. Consider starting with some initial research! Read up on the difference between social managers and community managers , or hit up #MarketingTwitter to hear from social marketers directly.

Social Media Management 120

Social Media Management Marketing Collaboration Skills 120

Keyhole.co

AUGUST 2, 2023

Create high-quality content This might sound like old news, but you’ll be surprised how many individuals and companies post poor-quality content and hope it goes viral. Regularly research the most current and relevant keywords to ensure that your videos are discovered by the right audience.

YouTube 52

YouTube Tips Collaboration Training 52

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. They just can’t.

Industry 170

Industry Social Media Training HootSuite 170

Keyhole.co

NOVEMBER 27, 2023

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. Founded 54 years ago in South Korea, Samsung’s parent company goes decades back, with roots in Japanese-ruled Korea. million Samsung Mobile on Instagram: 1.4

Curation 52

Curation Social Media Strategy Content 52

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Keyhole.co

JANUARY 18, 2024

With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Collaborating with commerce partners The Buy Guide is a commerce blog and Instagram account run by women and moms who buy products, try them out, and then recommend them to their followers.

Influencer 59

Influencer Social Media Strategy Marketing 59

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.

Review 142

Review Company Klout Policies 142

Buffer Social

DECEMBER 12, 2023

These goals may include growth, nurturing and community building, income diversification, and analyzing her impact. Instead, she places a high emphasis on the impact she has on her students and community.  This document serves as a central hub for their content ideas and facilitates collaboration within the team.

System 89

System Content Fashion Template 89

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Supreme x Oreo’s Collaboration. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. TIP: Research your challenge hashtag in advance!

Campaign 91

Campaign Social Media Brands Apparel 91

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JULY 15, 2021

No time for collaboration. Social media is a collaborative profession by nature. According to 72% of executives surveyed , social data is already the top data source used to inform business decisions, even more so than market research. Social media managers are the digital bodyguards of your company.

Social Media 118

Social Media How To Collaboration Team 118

Keyhole.co

MARCH 28, 2023

Influencer marketing is the marketing technique wherein you collaborate with well-known digital creators to spread your brand’s message to a wider audience. Influencers help grow your eCommerce business as they have built a community that trusts them. billion in 2022. Source Let’s define what this marketing phenomenon means, shall we?

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

AUGUST 10, 2022

For the Black community, this signified a breach of trust. Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns. Starbucks closed down more than 8,000 stores to conduct racial bias training. It didn’t stop there, however.

Influencer 132

Influencer Marketing Reputation Collaboration 132

Sprout Social

APRIL 17, 2023

This is how brands expand the value of social beyond marketing and communications. Social media ROI starts with strong visibility and collaboration between social teams and other departments. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR.

ROI 103

ROI Social Media Management Team Study 103