Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

OCTOBER 10, 2023

In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Their brand collaboration with e.l.f

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” But who, exactly, should you be collaborating with?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. In a world where businesses increasingly rely on social data , creators can provide qualitative insights to complement the quantitative results you get from social listening. Which campaigns were most successful?

Products 91

Products Team Focus Group Collaboration 91

Justin Levy

APRIL 20, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! Green innovation is becoming a major focus for companies of all sizes.

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

Sprout Social

OCTOBER 31, 2023

Influencers can help marketers reach their goals and earn more buy-in for future collaborations. Our data reveals social marketers rate influencer marketing as having a significant impact on their brand’s efforts including brand awareness (89%), increased brand reputation (87%) and customer loyalty (87%).

ROI 106

ROI Influencer Marketing Survey 106

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Know anyone in the travel space we should be collaborating with?

Communities 100

Communities Travel Metadata Content management systems 100

Sprout Social

JUNE 1, 2022

One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Three ideas to spark cross-team collaboration. Both teams want the company to succeed. Very happy to be part of the @HubSpot community! Lifecycle marketing. What is lifecycle marketing?

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 100

Metrics Influencer Marketing Survey 100

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Later

MAY 28, 2021

Use Data to Tell Your Story. You can also share a story from a member of your community through your LinkedIn captions. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community. LinkedIn Marketing Tip #3: Use Data to Tell Your Story.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Laurel Papworth

JANUARY 14, 2024

If it’s not on-chain, the company (not you) owns your data. Fitbit selling data to #bigdata brokers and your employer. LIST OF Business/Government METAVERSE COMPONENTS, or at least the bits I think are important. Blockchain ownership including birth certificate and car registration (on-chain in a digital vault).If

List 52

List Avatar Privacy Collaboration 52

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Focus on relevant topics that will help your community approach common industry challenges. Data reports. Behind-the-scenes/company culture content. Collaborate more closely across your marketing team.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 93

Analysis Report Examples Tools 93

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Dutch Coffee Bros may notice a growing interest in unique flavor profiles and can use this data to innovate their product line and build a strong connection with existing and potential new market segments.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

APRIL 17, 2023

Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR. This is how brands expand the value of social beyond marketing and communications. Social media ROI starts with strong visibility and collaboration between social teams and other departments. in savings.

ROI 102

ROI Social Media Management Team Study 102

Buffer Social

JANUARY 22, 2024

So, I can’t really speak to what might be, based on data, the new reality of this year. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Supreme x Oreo’s Collaboration. Spotify’s Data Storytelling. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. Getting teams to collaborate and find synergies between different channels can save money. But if the company’s cost of goods sold is not considered, the company could still lose money despite the good ROAS.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Rely on up-to-date experiences with social networks and community platforms.

Reddit 104

Reddit Hubspot API Reputation 104

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 89

Marketing Privacy Policies Issues 89

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Is it to refresh the image, reach a new audience, or signify a major shift in direction?

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

DECEMBER 20, 2022

Roughly 76% of social media users think it’s important for companies to post about their employees, and your metrics will reflect your community’s interest. In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you.

Meeting 98

Meeting Team Social Media How To 98

Sprout Social

JULY 15, 2021

To maintain momentum, marketers will have to spend even more time combing through social data for insights on what’s resonating with customers. No time for collaboration. Social media is a collaborative profession by nature. Social data can inform marketing, product roadmaps, competitive analyses, sales tactics and more.

Social Media 117

Social Media How To Collaboration Team 117

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Social media provides a platform to collaborate with potential buyers. Other technologies like Postwire can be used for more direct collaboration with more middle of funnel prospects. Content is the new collateral.

Social Media 257

Social Media Radian6 HootSuite Team 257

Convince & Convert

FEBRUARY 18, 2016

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. Why listening skills are crucial to effective communication with your audience. Quotes From This Episode.

Communities 60

Communities Engagement Crowdsourcing FAQ 60

Sprout Social

DECEMBER 3, 2020

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Mobile message approvals ensure that the necessary level of oversight and collaboration is possible, even if you and your colleagues are scattered.

Mobile 139

Mobile Notification Collaboration Library 139

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. The more data someone places online, the bigger their digital footprint, which means higher risk of cyberthreats and security breaches.

Brands 117

Brands Avatar How To Privacy 117

Sprout Social

OCTOBER 13, 2020

While customers reach out via social and expect timely and relevant responses, there is often critical context and collaboration happening behind the scenes that is necessary to create seamless and effective interactions. Smooth collaboration for better customer service.

Hubspot 102

Hubspot Microsoft Collaboration Team 102