Sprout Social

DECEMBER 2, 2024

Influencer outreach is the process of contacting influencers for brand collaborations, and typically involves research and communicating via direct messages or emails. Sometimes, a smaller, highly engaged community will lead to a better campaign than a larger community that doesn’t engage much.

Influencer 114

Influencer Strategy Template Templates 114

Oktopost

JULY 21, 2024

Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. This dedicated time ensures you stay on top of community management without overwhelming your schedule. The list just goes on. Let’s dive in!

Social Media Management 118

Social Media Management Products Social Media Tips 118

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. By using AI to aggregate and analyze data quickly, you can better understand your audience in real time and craft personalized content that resonates with them.

Social Media 137

Social Media Content How To Sentiment 137

Sprout Social

NOVEMBER 25, 2024

It helps social media users feel connected with influencers and the brands they promote, creating a sense of loyalty and community. Review past partnerships Do your due diligence by looking at the influencer’s history of collaboration to gauge their authenticity and alignment with your brand. Mutual respect.

Authentication 107

Authentication Influencer Marketing How To 107

Webbiquity SMM

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. Focus on community engagement. Develop an eye for design. Create a team-centered environment.

Social Media Management 277

Social Media Management Skills Social Media Metrics 277

Sprout Social

NOVEMBER 20, 2024

In this article, we’ll explore how to create your own edutainment content and the best social media networks for those types of posts, using data from the report. Measure performance data and iterate your strategy Creating effective edutainment social media content is an ongoing process. What is edutainment content?

Social Media 112

Social Media Atlassian Strategy Content 112

Sprout Social

OCTOBER 28, 2024

For example, Sprout Social data was highlighted in an AdAge article about athlete-influencers. Forum and community mentions These occur when your brand, products or services are mentioned or discussed in online forums or communities used for open discussions and can include sites like Discord, Reddit, Quora and specialized forums (e.g.,

Brands 119

Brands Sentiment Forums Brand Monitoring 119

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. Audience overlap : Focus on psychographic data.

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Templates Template Influencer Strategy 100

Sprout Social

MARCH 27, 2025

To find out which creator strategies are built to last, we dug into data from our recent research and insights from our time at Creator Economy Live. One of the best ways to work with creators is through Facebook Groups, where influencers speak directly to engaged niche communities that align with brand interests.

Influencer 98

Influencer Collaboration Affiliate marketing Survey 98

Buffer Social

FEBRUARY 19, 2025

You could technically build a community using only carousels and text-based posts, but it’s going to be tough.  Your community might expect you to elaborate on how to maintain curls, which products to use, and other educational info — but you’re creating funny social media content around the struggles of curly hair.

Social Media 119

Social Media Content How To Collaboration 119

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Reddit 86

Reddit Statistics Brands Authentication 86

Sprout Social

SEPTEMBER 19, 2024

Clear KPIs let influencers know what’s expected of them upfront, ensuring a smoother collaboration. If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice.

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Influencer Campaign CPM Sentiment 128

Buffer Social

FEBRUARY 18, 2025

Networking opportunities: Perfect for meeting collaborators, sponsors, and professionals who can help take your business or creator journey to the next level. Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere.

Conference 108

Conference Social Media Marketing Price 108

Webbiquity SMM

JUNE 21, 2022

Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. Moreover, brands today can use their websites to build a community around their product or service. Create On-Site SEO Content.

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Influencer Brands Policies Privacy 332

Social Media Strategies Summit

NOVEMBER 30, 2022

That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Google Humanizes Search Data.

Campaign 306

Campaign Brands Influencer Collaboration 306

Hootsuite

DECEMBER 4, 2024

According to Leen Li , Chair of Wealthsimple Foundation , rigorous surveys, data analysis, and feedback gathering are totally worth the effort. Much of their work is focused on students and families that come from low-income or marginalized communities. million views) are fueled by solid audience research.

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Class Survey YouTube Analytics 111

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Listening to stakeholder communities is an important piece too. A social media consultant spends a lot of time looking at data.

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Consultant Social Media Drupal Content management systems 265

Sprout Social

SEPTEMBER 26, 2024

And if you ever run out of ideas, you can always turn to your community for inspiration. Grove Collaborative relies heavily on user-generated Reels to keep its Feed fresh and engaging. These short videos feature relatable humor and household hacks from its community. Source: Grove Collaborative on Instagram 7.

Engagement 122

Engagement Instagram How To Influencer 122

Bill Hartzer

JANUARY 24, 2025

A Plan Rooted in Equity The proposal centers around community-driven ownership. How the Plan Works The strategy combines crowdfunding with collaborative oversight: User Investments : Everyday users can contribute to a public crowdfunding campaign to fund the bid. sale to buyers like Elon Musk or MrBeast.

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Proposal Policies Privacy Influencer 78

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 116

Communities Social Media Management HootSuite Skills 116

Buffer Social

JANUARY 30, 2025

Tracking these numbers helps you tweak your strategy based on real data, not guesswork. Are you focused on building a community or landing sponsorships? Keep your social media goals in mind — if you want to build community because you’re an events business, focus on increasing engagement.

Social Media 97

Social Media Collaboration Metrics Template 97

Ignite Social Media

MARCH 19, 2025

TikTok Live offers a unique opportunity to connect with your community in real time, engage with your followers, and even generate revenue through live streaming. The more you engage with your viewers, the more theyll feel like a part of your community. When you collaborate with other creators, you tap into their audience as well.

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FeedBurner MySpace Trends Social Media 97

Sprout Social

APRIL 8, 2025

In this article, well explore how these collaborations are redefining live brand activations, and provide insights on how to leverage the right influencers to maximize impact and engagement. Throughout your collaboration , effective communication will be the cornerstone of a fruitful partnership.

Activities 112

Activities Eventful Influencer Brands 112

Webbiquity SMM

JANUARY 24, 2023

Therefore, if you’re a B2C marketer focused on teens and 20-somethings, you probably need to seriously consider TikTok advertising campaigns in order to keep up with competitors, despite its data security risks. Using the rich trove of real-life testimonials through nano and microinfluencers should be a no-brainer for marketers.

Advertising 287

Advertising Social Media Strategy Authentication 287

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. Finally, you can measure how much of the social conversation involves your competitors: how much people are talking about them, as well as how involved they are in niche communities important to your brand.

Social Media 115

Social Media How To Metrics HootSuite 115

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 145

Data Social Media Metrics Analytics 145

Buffer Social

DECEMBER 4, 2024

Brands are more likely to collaborate with influencers who have a substantial following, as it guarantees a wider reach for their products or services. Community building : Growing your followers helps in building a loyal community. This community can be a valuable asset for sustained growth and support.

How To 84

How To Hashtag UGC Collaboration 84

Sprout Social

JANUARY 9, 2025

I was trying to research websites and data points, but I wasnt getting there fast enough. [AI] Like email and messaging apps before it, AI is changing the nature of how we work and collaborate. Illustrating these proof points when collaborating with Leffer helped Coles team see the power of AI.

Marketing 108

Marketing Team Collaboration Training 108

Social Media Strategies Summit

AUGUST 5, 2022

I love diving into social media strategy and analyzing data. I enjoy collaborating with colleagues and thinking of creative ways to amplify content. We recently partnered with our rival, Duke University, to produce some collaborative content leading up to our game in the Final Four. million impressions.

Collaboration 49

Collaboration Trends Instagram Team 49

Sprout Social

OCTOBER 22, 2024

They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” Data backs this up. For brands to make their investments count, they need to find influencers with credibility in niche communities who are genuine fans of their brand.

Social Media 98

Social Media Brands Survey Trends 98

Sprout Social

MARCH 31, 2025

We worked closely with Sprouts Data Science team to uncover how users have been engaging with social media. We reviewed data from Sprout Socials over 30,000 customers to understand when their content was most and least frequently engaged with, broken out by platform and industry. on any given day of the week.

YouTube 102

YouTube Travel Retail Education 102

Sprout Social

MARCH 17, 2025

Hit childrens TV show Bluey uses social listening to understand what their community wants. Leaning into that helps build community and brand loyalty. Social practitioners desire greater autonomy, more resources and improved cross-departmental collaboration. Bluey also understands what their audience connects with emotionally.

Trends 82

Trends Social Media Authentication Skills 82

Ignite Social Media

MARCH 13, 2025

The frequency of access reviews depends on your business structure – whether you regularly change marketing agencies, experience employee turnover, or collaborate with partners and influencers for campaigns. Schedule your security audits to align with these business cycles to maintain optimal account protection.

Social Media 103

Social Media FeedBurner Review ROI 103

Buffer Social

DECEMBER 18, 2024

” From the rise of LinkedIn as a creator hub to the growing importance of authenticity and private communities, we’ve decided to revisit these themes to see what came to fruition and what didn’t. Creators could more easily collaborate with brands , and collaborate they did.

Trends 56

Trends Social Media Authentication YouTube 56

Bill Hartzer

SEPTEMBER 29, 2023

This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience. This method is not only time-consuming but also lacks the tools to effectively organize and share the collected data. It makes it so easy to gather community knowledge.

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Influencer Tools Travel Collaboration 167

Sprout Social

FEBRUARY 24, 2025

For example, we love how Wells Fargo uses Instagram to highlight its company, culture and community initiatives, such as its Martin Luther King Jr Day of Service. Use them to schedule posts, track engagement, monitor brand mentions, analyze performance data and more. Monitor and respond to customer inquiries promptly. More followers?

Social Media 90

Social Media Strategy Tips Banking 90

Hootsuite

MAY 1, 2025

Lets break down the most common (and most effective) types of influencer collaborations. Just create a concept, pair it with a memorable hashtag, and let your community take it from there. Indigo Lunas collaboration with a confidence coach is a great example of how affiliate deals can benefit both sides. One standout example?

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Influencer Examples Campaign Marketing 80