Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. It’s a strategy with proven benefits.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Sometimes this is done on behalf of the company or brand, sometimes it’s done by individuals in the organization.

Engagement 118

Engagement B2B Data Social Media 118

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. According to the Sprout Social Index™, 26% of marketers say they have to push their company to raise awareness on social issues. Social Media Marketing: ROI (LinkedIn Learning). And 5 questions you can answer with it).

Training 118

Training Course Resources Social Media 118

Pixlee

MARCH 25, 2020

Companies are shifting to be less brand-out and more community-in. Instagram live is attracting more people to share their lives and fitness companies have found a way to bring a sense of normalcy to their community through online workouts. Measuring the ROI from Pixlee comes down to two core areas: . Measuring influencer ROI.

UGC 68

UGC ROI Cost Communities 68

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Pixlee

FEBRUARY 4, 2018

The company wanted to create a platform that would showcase the user-generated content created by fans on a regular basis. The company also added visual reviews on product and category pages. Glossier is a beauty company that celebrates real women and creates products for “real life.” Their initial launch led to $8.4

UGC 65

UGC Brands Content Crowdsourcing 65

Hootsuite

OCTOBER 25, 2021

Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. Be the class clown. Just don’t.

Social Media 142

Social Media Meme HootSuite Influencer 142

Pixlee

NOVEMBER 13, 2019

A sizeable and mature influencer program can take some time to manage, even if you’ve got access to best-in-class influencer marketing technology. Naturally, you can expect them to create a strategy that will align with the needs and priorities of your company. But should you prioritize hiring one this year?

Influencer 43

Influencer Brands ROI Class 43

Proactive Report

AUGUST 28, 2010

Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Companies and PR agencies are becoming more comfortable with producing content and videos for online PR. So where is the ROI in this kind of PR? Image Credit: Beck Tench, Flickr.

Brands 95

Brands Content ROI Flickr 95

Hootsuite

FEBRUARY 23, 2023

Don’t worry; this isn’t going to be anything like your math class in high school. For the sake of this example, we’ll be using a faux company, Business Bats, as a stand-in. In order to use this calculator, you’re going to need to know a few things. We promise you can’t fail this lesson! Don’t panic.

CPM 135

CPM Tools Facebook How To 135

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? Is there any ROI? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Is it simply to chit-chat?

Social Media 224

Social Media Class Creative Commons Flickr 224

The Realtime Report

JULY 28, 2016

If you have little experience vetting enterprise class software, it can be easy to get overwhelmed by the details. All success is somehow measured in terms of ROI, and the two types of ERP have very different cost structures. Here are the key aspects to consider: Cost. As with all things, you have less help when you go it alone.

Sites 70

Sites Cost Class Resources 70

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Magazine list of America’s fastest-growing private companies for five years in a row.

Marketing 118

Marketing Software ROI Small Business 118

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. ROI rears its head. Ive passed the 80/20 and probably at 60/30 on business vs. personal tweets, with 10 for just chatting, conversations.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 10, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Davina K.

Class 226

Class Blogosphere Blogger Creative Commons 226

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Intranet (Finding ROI) White Paper. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Bare Feet Studios

MARCH 29, 2011

ROI Examples for Nonprofits. “Volunteer&# on Flickr / Ford Motor Company on Flickr. KnowHow Cafe – join our free email list to receive an intro eBook and be notified of upcoming classes! All links open in a new window. General Information: My presentation to Hawaiian Telcom University. David Jones Reviews Microchip.

Social Media 93

Social Media Flickr Class Upcoming 93

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused. The company package is customizable.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

The Realtime Report

FEBRUARY 16, 2017

The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce. – How do you establish/view ROI from investment? Investment Trends. Content Trends.

Video 131

Video Retail Influencer YouTube 131

Direct Marketing Observations

JANUARY 21, 2011

Or gasp, you can’t measure it and there’s no ROI! Do you remember back in grade school in PE class when it was demanded/expected that everyone would participate in dodge ball or kickball? Just think if they had taken the time to teach, and or learn what they had to work with from the kids in the class!

Social Media 166

Social Media Social Networking Class Case Study 166

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. We’ll pick up where we left off last week, discussing social media ROI. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Class 134

Class Postrank Tourism Blogroll 134

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Sprout Social

OCTOBER 6, 2020

As our global economy evolves, challenging leading companies with new competition every single day, business leaders have an acute need to find and retain top talent in order to be successful. Companies should also be using those same resources to shine a spotlight on their brand and attract interest from qualified candidates.

Class 97

Class Brands Review Authentication 97

Laurel Papworth

APRIL 21, 2012

They are small classes with room for question and answer, so bring your Facebook and Twitter questions! We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. Please let me know if you are coming along! Step by Step Social Media.

Training 76

Training Course Social Media Press Release 76

Hootsuite

MAY 13, 2020

The popularity of “now you see it, now you don’t” formats like TikTok and stories remove the class barriers that underpin feed aesthetics. They’re made almost entirely from recycled materials, and even better, the company has partnered up with @sea.trees. A post shared by Madison, MS4 (@omgmdtobe) on Jun 8, 2019 at 7:38am PDT.

Influencer 145

Influencer Trends Marketing Guidelines 145

Buffer Social

JANUARY 30, 2018

People in our audience also tend to like other ‘software companies’ like Moz, Mailchimp, and WordPress. As well as ‘internet companies’ like Hootsuite, ClickFunnels, and Salesforce. LTV is the amount of revenue you generate from your average customer in their lifespan with your company.

Advertising 111

Advertising Tips Facebook Campaign 111

Keyhole.co

SEPTEMBER 12, 2023

Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. Start automating your social media Most marketers feel confident about social media’s ROI. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand. So, don’t ignore it.

Tools 52

Tools Social Media Curata Price 52

Social Media Strategery

MARCH 3, 2011

It leverages the connected power of Facebook’s social graph with the added functionality of creating “lighter” relationships — that is, connections that don’t require friending each other — centered around common hubs like interests, classes, or programs. Below is our Q&A. SR: Where do you see the Schools App going from here?

Education 130

Education Class Groups Groups 130

Talkwalker SM

MAY 4, 2016

Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. . But, how is earned media defined in the mobile-first social media age and how should it be measured?

Survey 60

Survey Mobile Video Analytics 60

Waxing UnLyrical

OCTOBER 22, 2010

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. decision on what to measure will be unique to each company.

Postrank 151

Postrank Campaign Tourism Social Media 151

Sprout Social

MAY 28, 2020

Marketers continue to struggle to measure the ever-elusive ROI of social campaigns, but Sprout’s tagging toolset can help. Marketers and consumers agree that engagement with audiences is the number one differentiator that makes a brand’s social best in class. Plan tags and tracking now to report more effectively later. Conclusion.

Campaign 87

Campaign Report Social Media How To 87

Convince & Convert

AUGUST 24, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. So, I made a pretty big investment and put up ten different classes, six of which comprise the Social Media Boot Camp, but there are four beyond that.

Social Media 115

Social Media API Training Class 115

Josh S Peters

JUNE 15, 2011

This book drains highlighters faster than a semester of advanced college classes. With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. But it doesn’t stop there.

ROI 153

ROI Social Media Review Case Study 153

Myrland Marketing

SEPTEMBER 24, 2010

Jay’s site, as well as many other classes, programs and sites I know of, and will discover, help me do that. Just adjust your expectations of ROI accordingly. Photo Courtesy of The Dow Chemical Company Share Share this on del.icio.us Just adjust your expectations of ROI accordingly. These are called tactics.

Tools 75

Tools Chemicals ROI WordPress 75

Buzz Marketing for Technology

JUNE 27, 2008

World class gatherings of people in the flesh are huge opportunities rewarded by the human energy that accompanies the electric exchange of knowledge in real space. KM Overview Measurement and ROI Overcoming Knowledge Loss. But every time I go to an event, I learn better. Go to Toms blog to read more, including comments. APQC on KM.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buffer Social

NOVEMBER 2, 2017

For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. We’re super excited to bring you our brand new Skillshare class on social media advertising ! Let’s dive in!

ROI 111

ROI Advertising Conversation Social Media 111