Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. Again, thanks for the informative post.

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Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. In other words, something very unusual. Do you really need another reason?

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Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Image: Stuart Caie via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. Is that really necessary? Maybe thats just me though.

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Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Davina K. As always in good company with the Tinu and the others. PR and the power of ideas , from Richard Bailey’s PR Studies. Enjoy your day!

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. Now you see it, now you don’t. Campaigns will come and go. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Thank you, and keep it coming!

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The Marketing Blog

FEBRUARY 5, 2008

44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing.

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Web 2.0 Startup Marketing Training 100

Waxing UnLyrical

NOVEMBER 15, 2010

Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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News Google SEO Postrank 274

Waxing UnLyrical

JANUARY 7, 2011

Image: pimpexposure via Flickr, CC 2.0 Perhaps “hot&# in a different way today…) Image: Leon Ferri via Flickr, CC 2.0 As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. “Filled up&# ? And yes, these are all direct quotes from the emails.)

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Class How To Health Care Comments 207

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Good for you!

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Project How To Class Posterous 170

Waxing UnLyrical

AUGUST 16, 2012

#SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The Greensheet , where I earn my paycheck by day, participated in the competition as a medium-sized company.

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Journal Compete Team Klout 175

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Thanks for sharing! Yes, you should be proud.

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

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Class Blogger Issues Review 184

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. Image: Anne-Lise Heinrichs via Flickr, CC 2.0 The other half of me is rolling her eyes.

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Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

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Social Media Digg Brands Marketing 100

The Marketing Blog

JULY 23, 2008

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. am in such an awesome company. Reply Rajesh Kumar August 9, 2008 at 2:39 am Interesting list.

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Proactive Report

AUGUST 28, 2010

Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Companies and PR agencies are becoming more comfortable with producing content and videos for online PR. Image Credit: Beck Tench, Flickr. So where is the ROI in this kind of PR?

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Brands Content ROI Flickr 95

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics.

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Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

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Social Media Case Study MySpace Yahoo 172

Firebelly

MARCH 11, 2010

An out of theclassroom experience to learn about their thoughts and goals that varied fromrunning their own record labels, music studios, and production companies tobeing a rapper, a performer, or a video game designer. As a rewardfor Duncan, he got to learn about today’s students in a new light. Having trouble reading this image?

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Conversation Paid Search SMS Class 100

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Image courtesy of Flickr user woodleywonderworks Social media is starting to shape the world we live in on a “most recent” basis. Social media-focused classes for the core curriculum is an excellent idea.

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Education Social Media Gov 2.0 Class 135

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Image: Marieke Kuijjer via Flickr, CC 2.0 removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod HowieSPM Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! by John Taylor. Why: OK, perhaps not uber-long (887 words).

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Class Postrank Tourism WordPress 119

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

FEBRUARY 8, 2011

Image: Paul Schultz via Flickr, CC 2.0 removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! I know which one I’d choose. What about you? Thanks so much for stopping by WUL!

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List Class How To Comments 161

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

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Social Media Marketing Digg MySpace 105

The Marketing Blog

JUNE 2, 2008

its great to know that UC San Diego would be using it as a textbook Reply Becky Carroll June 17, 2008 at 4:18 pm This is a great book and will be the required textbook for my new class at UC San Diego Extension on Marketing via New Media. Professional photogrpahers in flickr 2. Thanks for highlighting it here, Daksh.

Web 2.0 100

Web 2.0 Startup FeedBurner Flickr 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0:

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Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

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Video Flash Mob YouTube MySpace 236

The Marketing Blog

JULY 28, 2007

29 year old Matthias, Jimdo’s co-founders talks about its philosophy : When we were looking for a name of our company it was really important to us that all domains were still available, that the name would work internationally, that it’s short easy to remember, that the name would work internationally. Way to go Jimdo.

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Web 2.0 Startup FeedBurner Flickr 100

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Social Media Monetization Models on Flickr [link]. Pay $25 a year a la Flickr for a Pro account. Trial Affiliates members get additional benefits if they trial another companies product. 20 million?

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Twitter API Badge SMS 99

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy.

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Hotels Social Media Communities Discount 245

Waxing UnLyrical

OCTOBER 22, 2010

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Measurement.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 27, 2011

Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0 Image: Leo Reynolds via Flickr, CC 2.0 Image: Tyler Durdan via Flickr, CC 2.0 Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. Unsubscribe?

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Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. Image: Asthma Helper via Flickr, CC 2.0 Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? Image: Rafael Peñazola via Flickr, CC 2.0

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Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. I’m learning.

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Press Release How To Radian6 Blogger 129

Buzz Marketing for Technology

OCTOBER 4, 2008

Flickr photo via Nesster. Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. Companies that didnâ??t As long as we persist in seeing Web 2.0

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Project Web 2.0 Module Wiki 265