Firebelly

OCTOBER 12, 2012

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel.

Picasa 156

Picasa Content Marketing Reputation 156

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build blogs and teach conversational marketing and business relationship building techniques. Help companies participate in existing social networks, and build relationships on their turf. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

The Realtime Report

AUGUST 17, 2012

LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Other favorite social channels included YouTube, Flickr, Digg, Stumbleupon and Tumblr.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Waxing UnLyrical

MARCH 21, 2019

In this post from last May by John Friedman , he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. I won’t spoil the story or post for you, but suffice it to say that the company had lost focus of what it was they were in the business of actually doing. Soothsayer.

Meme 250

Meme Training Flickr Discount 250

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human. People identify with the people as much as they do with the company.

Content 100

Content Marketing Cost Buy 100

Firebelly

OCTOBER 23, 2012

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. I’ve worked with clients in the past who were being totally dominated in search, and our content marketing plan was an all-out game of catch-up. But the dividends will be huge.

Content 182

Content Marketing Creative Commons Industry 182

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. If you grant access, the travel company might show you tour packages or destination ideas that match the data in your gem.

Data 182

Data Discount Travel Marketing 182

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. I spoke at colleges. I networked. I met people on informational interviews.

Meeting 168

Meeting Marketing Avatar Flickr 168

Twist Image

NOVEMBER 1, 2011

Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. digital marketing professional. So what does the online media spend look like?

Company 100

Company Yahoo Microsoft Flickr 100

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr. Let’s take a look at Extra Space Storage.

B2B 100

B2B Marketing How To Exercises 100

Ignite Social Media

APRIL 8, 2022

Social media teams should consider using platforms such as Flickr and CreativeCommons.org , where they can find copyright-free images with licenses for editorial and commercial use. Also, ensure your company’s social media policy is clear and that the content you post isn’t trademarked or copyrighted.

Fair Use 215

Fair Use Social Media Meme Public Domain 215

Kikolani

DECEMBER 4, 2012

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Photo Credit: Chris Heller on Flickr. Print Advertising. Direct Mail.

Marketing 154

Marketing Message Boards Conference Discount 154

Kikolani

NOVEMBER 28, 2012

Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. Online marketing is key to success in today’s technologically-dependent society. Photo Credit: Alexander Svensson on Flickr.

Message Boards 137

Message Boards Forums Marketing Reputation 137

Dave Fleet

JANUARY 9, 2012

Game-Based Marketing. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). Image: kwerfeldein on Flickr). Non-Fiction: Workarounds That Work ( here’s my review ). Manager’s Guide to Crisis Management (review coming soon).

Social CRM 304

Social CRM Flickr ROI Review 304

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. Image credit: C_osett on Flickr. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. What do these numbers mean for you? Start a Group.

LinkedIn 186

LinkedIn How To CPA Groups 186

yMarketingMatters

SEPTEMBER 20, 2012

The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. Then there is your company blog; it is seemingly a fulltime job. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter.

Social Media 279

Social Media Delicious StumbleUpon Digg 279

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This saves time, effort and money in the long run, but it’s a step too many companies skip over. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

Campaign 264

Campaign Patterns Banking Flickr 264

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content.

Content 237

Content Press Release Flickr Collaboration 237

Ari Herzog

APRIL 17, 2020

“Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ten people. The marketer doesn’t have to actually do anything else.” That is what a local company is doing. Image by GotCredit on Flickr. That’s how things go viral online. And it repeats.

News 91

News Exercises Journal Flickr 91

Dave Fleet

DECEMBER 20, 2010

They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. It doesn’t end there, though.

Communities 170

Communities Marketing MySpace Yahoo 170

The Marketing Blog

JULY 30, 2007

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Did a bit of research, read some e-mails in my discussion group, talked to a couple of net experts ( not geeks but domain pros). Reply Leave a Reply Click here to cancel reply. Theme: Pressrow.

Hosting 100

Hosting Company Web 2.0 Startup 100

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions.

B2B 187

B2B Collaboration Consultant Flickr 187

Twist Image

APRIL 23, 2018

To date, the company has held the number of people signed up to their Prime service private. Remember Flickr ? Back in 2005 the company was purchased by Yahoo! just announced that they have sold Flickr to SmugMug - another (and even older) photo sharing service. digital marketing. digital marketing agency.

Yahoo 45

Yahoo Flickr Instagram Report 45

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. And yet, through all of this, the Dude abides Flickr remains. So what happened? It was the photo sharing site of choice. Backed by Yahoo!,

Instagram 168

Instagram Flickr Privacy Policies 168

Adam Cohen

MARCH 30, 2011

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first.

Social Media 244

Social Media Sentiment Airlines Conference 244

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. These are exciting times for anyone in the advertising, marketing and communications space. image credit: PedjaP via flickr.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. Retail companies the world over are taking to holistic commerce and everything it brings to the table. When consumers become involved in games associated with companies, they become part of the company story.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Image: esocialmediashop via Flickr, CC 2.0. Guest post by Sean McGinnis.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media! Happy Monday!

Content 205

Content Resources Consultant Flickr 205

Dave Fleet

JANUARY 17, 2011

Good To Great: Why Some Companies Make The Leap…and Others Don’t – Jim Collins (via @OT_Group ). The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). The New Rules of Marketing and PR – David Meerman Scott (via @ruthings ). Image: kwerfeldein on Flickr).

List 382

List Banking Flickr ROI 382

Twist Image

APRIL 23, 2018

To date, the company has held the number of people signed up to their Prime service private. Remember Flickr ? Back in 2005 the company was purchased by Yahoo! just announced that they have sold Flickr to SmugMug - another (and even older) photo sharing service. digital marketing. digital marketing agency.

Yahoo 40

Yahoo Flickr Instagram Report 40

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. Do you need an Email Marketing or Marketing Automation Tool?

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Why: Regardless of your audience, human to human connections ultimately result in successful marketing.

Consultant 190

Consultant Flickr Journal Library 190