Waxing UnLyrical

APRIL 12, 2018

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. I’ll wait. Good, right? Influencer relations, yes.

Team 213

Team Influencer Case Study Industry 213

Convince & Convert

NOVEMBER 6, 2014

Instead, different fan stories are shown as scenes, from the farmer in his tractor, to the fans dressed up in team gear at a bar, at work and in remote locations. You want contributors to be happy with the end product, after all, so even offering them a sneak peek is a great idea, such as hosting an exclusive event to debut it to them first.

Crowdsourcing 155

Crowdsourcing Twitter Case Study Activities 155

Convince & Convert

MAY 1, 2014

There is a ten-person creative team on site and it takes about a week to go from selecting the fan query to having a final video ready for its debut. Instead, the MINI team took a different approach by crafting story responses to quirky and cheeky questions in a way that also showcased the car and its new features. Post by MINI.

Campaign 144

Campaign Features Video Case Study 144

Hootsuite

JANUARY 18, 2024

Bookmark the best resources Tragically, not every brand has the budget for a whole team of social media content creators, and content creation is often the work of one brave marketer or solopreneur. Run polls, answer DMs, host Q&As, and do whatever else you can to give as much as you take. Hot tip: do not buy TikTok followers.)

Social Media 121

Social Media Tips HootSuite Marketing 121

Waxing UnLyrical

JUNE 5, 2018

In March, my friend and colleague Heidi Sullivan stepped in to host the chat. Even if your management team is not interested in #measurement at this time, do it! In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. A6: Do the work!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Convince & Convert

JULY 10, 2014

The team could also consider building a deeper relationship with these fans, from hosting fan experience days at an Ikea store, to surprising them with Ikea merchandise or exclusive news on new product lines. Social Media Case Studies'

Instagram 162

Instagram Case Study Vimeo Campaign 162

Convince & Convert

MAY 28, 2014

They host blogger events for about 30 bloggers at a time and still obtain a ton of coverage. Contextual Tie In In yesterday’s post, I shared a case study that exemplified that working with celebrities is still a fantastic and viable marketing tactic when done right and when it contextually makes sense.

Case Study 158

Case Study Marketing Influencer Blogger 158

Convince & Convert

JULY 3, 2014

In the video , which is hosted on Dallas Cowboys website, the players are seen both reading and reacting to tweets. Here are a few things we can learn from this comedic campaign: Face Your Critics Any company or sports team is going to have tweets like these. Social Media Case Studies'

Case Study 114

Case Study Sports Study Training 114

Convince & Convert

SEPTEMBER 22, 2013

Did you know that T-Mobile is “team magenta?” Jay is the founder of [link] and host of the Social Pros podcast. Community Management social media case studies twitter community management real-time marketing social media case study Sprint t-mobile' T-Mobile (@TMobile) September 20, 2013.

Case Study 155

Case Study Twitter Brands Mobile 155

Convince & Convert

NOVEMBER 27, 2013

KLM’s social media team handles about 30,000 messages each week, according to a post on their site about the program. Jay is the founder of [link] and host of the Social Pros podcast. social media case studies KLM social business social listening social media case study social media customer service taco bell The Social Habit'

Social Media 138

Social Media Case Study Airlines Study 138

The Marketing Blog

AUGUST 10, 2011

Our recent experience with a leading provider of web-hosting is a classic case-study of the wide gap that still exists b/w India & parts of the Western World when compared on the “Customer Support&# front. Honestly, we had strong doubts whether the team actually understood our problem.

Web 2.0 174

Web 2.0 Hosting Case Study Patterns 174

Convince & Convert

MARCH 23, 2013

Francis for lunch about a week ago with my team and we sat out on the patio. This isn’t a particularly complex social media case study, and that’s why I love it. Jay is the founder of [link] and host of the Social Pros podcast. He even checked in on Yelp when doing the review, smart! About the St.

Case Study 162

Case Study UGC How To Meeting 162

Ignite Social Media

SEPTEMBER 22, 2016

A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. Having social media at the table as part of the integrated marketing team provides an unprecedented opportunity to test and learn.

Strategy 60

Strategy Social Media Marketing Case Study 60

Convince & Convert

MARCH 19, 2015

Dubbed “ mophieRescue ,” the team dispatched St. For SXSWers without low battery issues, mophie also hosted the #mophieRescue Lodge one block from the Austin Convention Center at Fifth St. Bernard team. Social Media Case Studies activation brand community brand story social media campaign social media case study sxsw'

Case Study 60

Case Study Activities Study Hosting 60

Convince & Convert

SEPTEMBER 10, 2013

Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. Andy & Tractor Supply Team Up. Tractory Supply & The Urban Farmer.

Content 144

Content How To Case Study Feed 144

Hootsuite

APRIL 22, 2020

She’s compiled case study after case study from big names like Expedia, Google and McDonalds to spark your brand’s own magic act. Author and Stanford professor (well, Stanford Continuing Studies professor, but still) Jason McDonald puts out a fresh version of this social media workbook annually. Miri Rodriguez.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Hootsuite

SEPTEMBER 16, 2022

Free your team up to complete meaningful, fulfilling tasks. Bestseller’s custom messenger chatbot solution freed their team up for other, more human-centric tasks. This had the added benefit of giving their internal team some much-needed relief. Source: Acquire Case Study. Source: Heyday. Get a Free Heyday Demo.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

FEBRUARY 1, 2024

Do this in two ways: First, teams should mark their calendars to set up a regular cadence for consistent social listening sessions. Our team joined the conversation by thanking the advocate and offering the inquiring user a chance to try Sprout for free for 30 days. This is proactive social listening in action.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Keyhole.co

JUNE 7, 2023

Social proof is your best friend Social proof, such as testimonials, case studies, certifications, and ratings, provide more credibility and trust to your brand. Technique #2: You tell your customers you’re a great brand by sharing customer testimonials, names of previous clients, and case studies.

B2B 52

B2B Tips Brands Marketing 52

ProBlogger

AUGUST 2, 2012

The idea behind this competition was to get other blogs to participate in creating competing lending teams for the microlending charity Kiva. Later on, I created From Fab to Fit: the Great Fitness Challenge , an event that created a host of new followers. 3 Strategies that Brought Me 11,710 Subscribers in Six Months [Case Study].

Case Study 40

Case Study Study Strategy FeedBurner 40

Twist Image

MARCH 15, 2017

With that, we're seeing countless reports, articles and case studies that show both how far some brands have come, but how much further most brands need to go. . Notice how quickly we moved from hosting to cloud services? case study. case study. It's time that we admit this. augmented reality.

B2B 80

B2B Case Study Mobile Data 80

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Being active on social media can help build all sorts of relationships for you, from attracting top talent to hire, networking with industry peers, and even fostering deeper relationships with your employees and team.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

JANUARY 28, 2014

In addition, Char-Broil hosts an annual event with the All-Stars to cook, compare notes, discuss the brand, and check in. In fact, the bloggers enjoy each other so much they took it upon themselves to create a closed Facebook page just so they could exchange ideas and cooking tips with each other and Char-Broil’s social media team year round.

Blogger 153

Blogger Case Study Klout Influencer 153

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. ” -@davemorse ( tweet this ). The Balancing Act.

Case Study 132

Case Study ROI Social Media Team 132

Small Business Mavericks

APRIL 20, 2011

Let’s see – there’s Facebook, Twitter, LinkedIn, YouTube, and a whole host of other websites that have both a global reach as well as a local reach. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick?

Social Media 156

Social Media Small Business Case Study Press Release 156

Buffer Social

APRIL 4, 2023

But Passionfroot is more than just a tool; it's a diverse community, with a team of second-generation immigrant founders and half of its angel investors from underrepresented minority groups.

Content 77

Content Banking Newsletter LinkedIn 77

ProBlogger

JULY 6, 2022

This approach is particularly effective when writing case studies. Use Your Blog as a Platform to Host Deals. Hosting deals on your blog does two things: It encourages readers to shop when they may not have otherwise spent money on your product. Don’t just insert quotes where they’re not needed, though.

How To 43

How To Widget Newsletter Hosting 43

ProBlogger

JULY 6, 2022

This approach is particularly effective when writing case studies. Use Your Blog as a Platform to Host Deals. Hosting deals on your blog does two things: It encourages readers to shop when they may not have otherwise spent money on your product. Don’t just insert quotes where they’re not needed, though.

How To 43

How To Widget Newsletter Hosting 43

Convince & Convert

JANUARY 22, 2015

Football is a team sport, and if Newcastle has anything to do with it, so will the company’s Super Bowl Ad. Hosted on a dedicated microsite, Newcastle kicked off its Super Bowl advertisement crowdfunding initiative with a sassy video starring Aubrey Plaza. ” (Sidebar: Share this lingo with your legal team. Tweet This ).

Case Study 60

Case Study Sports Advertising Study 60

Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. Every piece of content they put out there has to be approved by a compliance team (what is the tone? and by an intellectual property team (is this violating anyone else’s intellectual property?). what is the message?)

How To 132

How To Class MySpace Case Study 132

The Marketing Blog

AUGUST 10, 2011

Our recent experience with a leading provider of web-hosting is a classic case-study of the wide gap that still exists b/w India & parts of the Western World when compared on the “Customer Support” front. Honestly, we had strong doubts whether the team actually understood our problem.

Web 2.0 100

Web 2.0 Hosting Case Study Patterns 100

Small Business Mavericks

MAY 11, 2011

That makes it infinitely more valuable than most free web hosts. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? I’ve always been a proponent of your own domain name. Bottom line: I wouldn’t rely on About.Me

Small Business 150

Small Business Domain Name Case Study Press Release 150

Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” ” ( tweet this ).

Social Media 122

Social Media Tumblr Yahoo Case Study 122

Convince & Convert

FEBRUARY 17, 2013

The book is being published by Penguin/Portfolio, the same team behind Seth Godin’s The Icarus Deception , John Jantsch’s The Referral Engine and Chris Brogan/Julien Smith’s The Impact Equation. On behalf of me, my family and the team at Convince & Convert, thank you for your continuing support!

Strategy 152

Strategy Marketing Hubspot Case Study 152

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. ” How to Host a Brand Hackathon. And would you host a hackathon for your brand?

Brands 192

Brands Organization Hosting How To 192

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Monsanto’s social media team is a part of their corporate affairs department. Her team knows to be courteous, respectful, and as transparent about the brand as possible.

Social Media 141

Social Media Brands How To Case Study 141

Small Business Mavericks

APRIL 3, 2011

Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick?

Small Business 105

Small Business Reputation Marketing Case Study 105