Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? How Does the Presence of People in Brand Images Relate to Engagement? Our Hypothesis.

Research 164

Research Engagement Facebook Retail 164

Ignite Social Media

DECEMBER 9, 2019

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List. About Chief Marketer. Learn more at chiefmarketer.com.

List 78

List RFP Social Media Marketing 78

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Social Commerce Case Studies to Get Your Creative Juices Flowing. Social commerce is big business. SoulCycle Melds Creative With Commerce.

Examples 221

Examples Retail Instagram Buy 221

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. From formal wear to iPods, the store is huge and even equipped with a café.

Brands 159

Brands Blogger Retail Case Study 159

ProBlogger

JUNE 7, 2018

And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content. It’s not a blog monetization strategy in the same way a book or a retail line is. In some cases, you may drop your initial idea altogether.

Case Study 47

Case Study Startup Study Blogger 47

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Ari Herzog

OCTOBER 10, 2012

If you clicked here to learn how local government websites can engage you, there is something I need to ask you to do first: Please vote for me so I can speak about the subject in April 2013 at the National Conference for Media Reform. The irony is people are accustomed to visiting websites and engaging online. Got a question?

Engagement 101

Engagement Proposal Case Study Conference 101

Sherrilynne Starkie

APRIL 12, 2018

Along the journey from not knowing you to engagement, they ask seven questions. If clients are not aware of your firm, you can neither scope nor engage with them. Think case studies and references. When you hear, “I’ve worked with her before; she’s a solid player,” you know someone is about to ink a new engagement.

Retail 187

Retail Buy Consultant Reputation 187

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 100

Software Industry Social Media Marketing 100

Kikolani

AUGUST 23, 2013

34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand – Learn how to use Pinterest to increase awareness of your author brand, drive more relevant traffic to your website and increase your book sales. However, it still holds up as a viable way to market a website online. Search Engines / SEO.

Marketing 128

Marketing Case Study Mashup Retail 128

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. ” Consistently Engaging.

Apparel 161

Apparel Twitter Retail Case Study 161

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

ProBlogger

FEBRUARY 5, 2014

Marketing dollars were still being spent in the traditional sense. So you might find anything from a recap of a fun weekend I had, new books or movies I loved, a personal style outfit, new arrivals or must haves from a favorite retailer, advice from a life experience, or simply just something interesting!”. No followers? No problem.

Case Study 49

Case Study Study Content Fashion 49

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

DECEMBER 18, 2014

Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing. Social Media Case Studies' Oh, and to Marc Jacobs.

Case Study 137

Case Study Retail Fashion Campaign 137

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. The same rings true when it comes to growing communities or engaging customers. OK, fair question. Think about it.

Social Media 93

Social Media How To Marketing ROI 93

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. These can include a shoppable component for retailers. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Review TikTok inspiration studies. important; }.

Advertising 143

Advertising Marketing Campaign Hashtag 143

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Responsive customer engagement and care The latest Sprout Social Index™ found consumers across all ages have similar outlooks on what brands can do to leave a lasting impression.

Brands 110

Brands How To Authentication Collaboration 110

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Writtent Blog

AUGUST 14, 2013

One of the most critical objectives for content marketers is increasing engagement with website visitors. While the term has been around for decades, the concept of engagement has taken center stage in the digital age. Why Engagement Matters. Be Distinct. Report Breaking News. Include More Visuals.

Engagement 103

Engagement Statistics Study Case Study 103

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Content is the best way to build an engaged community around a brand.

Retail 68

Retail Authentication UGC Case Study 68

Hootsuite

SEPTEMBER 16, 2022

We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Source: Acquire Case Study.

Examples 100

Examples FAQ Insurance Retail 100

The Realtime Report

AUGUST 28, 2012

The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. Customers that purchased on Play.com via a Facebook referral spent 30% more than the average customer, reports Marketing Week.

Retail 170

Retail Facebook Activities Social Media 170

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Hootsuite

APRIL 6, 2022

And just like Instagram Stories, posts and ads can engage potential customers in public, chatbots can help convert interest into sales in private. Advertising and marketing are awesome tools, of course, but nothing hits a consumer’s heart quite like a recommendation from a trusted friend. 44% of people use Instagram to shop weekly.

Instagram 93

Instagram How To Retail FAQ 93

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. Marketing Social Media' This is really cool data.

Social Media 100

Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

APRIL 2, 2014

The book tells the tale of how technologists and financial analysts have built computer algorithms and hardware to help game the stock market. Ironically, this could be one of the best, biggest and most profound case studies of big data and business. This is what digital does that makes the future of retailing so fascinating.

Retail 94

Retail Brands Price Loyalty 94

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. highlight to tweet).

SMS 60

SMS Tips Marketing Discount 60

Kikolani

NOVEMBER 10, 2015

I want to talk about marketing automation. If you are a retail brand, offer a discount, if you are a software company, invite people to a webinar, if you are a non-profit, let people know about your donation drive. Your newsletter should contain relevant and engaging content just like the 4-email sequence you started with.

How To 60

How To Newsletter Marketing Case Study 60

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Dave Morse, Delta Faucets @davemorse. Listen Now .

Case Study 133

Case Study ROI Social Media Team 133

agora pulse

MARCH 1, 2021

And, rather than Agorapulse blindly working on content, unsure if anyone will even read it let alone benefit from it, they know they’re writing for you: a n engaged and interested audience. These leads are more commonly known as Marketing Qualified Leads (MQLs). MQLs have engaged with your brand but from a safe distance.

How To 174

How To Hashtag LinkedIn Newsletter 174