agora pulse

JUNE 13, 2020

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Video 129

Video Social Media How To Trends 129

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. ” Videos (13.2%) are the third-most common type of content created. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ?

Research 257

Research Report Social Media CPM 257

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+. Videos serve as engaging Q&A story vignettes.

Campaign 142

Campaign Features Video Case Study 142

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. Make sure you use the same brand voice to write copy and the same style guide to create graphics and videos.

Campaign 150

Campaign Social Media UGC Marketing 150

The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. million conversations across Twitter, Facebook, blogs and Tumblr. The video has over 18 million views. The #AskZlatan interactive campaign earned over 10.5

Campaign 176

Campaign Social Media Statistics Sports 176

Pixlee

APRIL 28, 2021

In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made.

Campaign 97

Campaign UGC Content Sports 97

Keyhole.co

AUGUST 30, 2023

XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well.

Features 64

Features Twitter Press Release Influencer 64

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. The videos – featuring dogs getting into stinky, gross items (baby diapers, anyone?) Oreo Cookie (@Oreo) February 4, 2013.

Campaign 168

Campaign Social Media Case Study Study 168

Audiense

MARCH 6, 2017

Welcome to the latest Audiense ‘Minute Masterclass’: the fourth in a series of videos that sticks around as long as a Hoxton foodie trend. Picture this, you’ve spent months working on a marketing campaign, you’ve invested significantly in its success, but no dice. Download the eBook here.

Campaign 86

Campaign Video eBook Marketing 86

Mindjumpers

OCTOBER 8, 2013

But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. From what we know from Twitter and Snapchat, it could seem like social media is continuously being focused on short format content.

Video 266

Video Film Instagram YouTube 266

Pixlee

MARCH 17, 2021

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. Made popular by YouTube, unboxing videos can now be seen on almost all social media platforms. Inspiring UGC: Use Outstanding Packaging to Wow Your Customers.

Video 98

Video UGC Sample Samples 98

Keyhole.co

MAY 29, 2023

The best thing you can do as a brand to be relatable, however, is to invest in unique social media campaigns that will have your clientele buzzing with excitement and talking with your brand. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

The Realtime Report

FEBRUARY 27, 2014

Now, Pepsi Max is taking the union of social media engagement and outdoor billboards a step further, bringing user-generated Vine videos to billboards across the U.K. Pepsi Max is using Twitter to promote the campaign, and has already taken over the billboards with messages encouraging consumers to submit their Vines.

Campaign 164

Campaign Advertising Video Social Media 164

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Looking to Learn More About Video for Social Media?

Video 104

Video Social Media Engagement B2B 104

Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?

Campaign 255

Campaign Engagement Tumblr Eventful 255

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 118

Buy Video How To Template 118

Mindjumpers

SEPTEMBER 14, 2011

Tweet Recently, AdAge.com published a refreshed list of the top 10 viral videos of all time. Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. But what is it that makes these top 10 viral videos go viral and stay on top?

Campaign 256

Campaign How To Microsoft List 256

The Realtime Report

JUNE 5, 2014

The MLB has generated about 150 Vines, dedicating these six-second videos to topics ranging from big summer movies including “Godzilla” and “Guardians of the Galaxy,” to Mr. Met attending a New York City gala. How does your brand plan to use Vine?

Banking 188

Banking Campaign Team Journal 188

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. Every week, a new chapter of the story is added inspired by the themes in the video. What do you think about the campaign?

Mobile 260

Mobile Campaign Instagram Blogosphere 260

Social Media Strategies Summit

DECEMBER 1, 2023

So much has happened that Elon Musk’s acquisition of Twitter in late 2022 feels like ancient history. Elon Musk Rebrands Twitter After ambiguously tweeting — or “posting,” we guess — a solitary letter “X” in April, Musk followed up a couple of months later by revealing that Twitter had been renamed after the 24th letter in the alphabet.

Social Media 239

Social Media Meme Fashion Trends 239

Social Media Strategies Summit

JUNE 20, 2019

25% of brands posted a live video that year ( Buffer ). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. In 2019, it isn’t enough to broadcast your live video on social and move on. Download (or Save) the Live Video.

Video 139

Video Upcoming Instagram Metrics 139

Ignite Social Media

OCTOBER 8, 2019

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one stop shop for finding answers they have about Twitter Ads.

Twitter 140

Twitter Eventful Organization Platform 140

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Campaign 206

Campaign Social Media Reddit Disqus 206

The Realtime Report

JANUARY 16, 2013

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. Which token will you be voting for?

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Webbiquity SMM

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format.

Advertising 238

Advertising Social Media Strategy Authentication 238

agora pulse

JUNE 10, 2020

Creating engaging social media videos doesn’t require a Hollywood production team or budget. In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply connect with them.

Mobile 131

Mobile Social Media Video Library 131

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

YouTube 233

YouTube Campaign Policies Disqus 233

The Realtime Report

JULY 11, 2012

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Instagram has a selection of campaign images.

Campaign 189

Campaign Platform Social Media Microblogging 189

Social Media Strategies Summit

JUNE 3, 2021

She uses Facebook and Twitter Insights and free training resources like Facebook Blueprint Courses to stay on top of the trends. Since recruiting and hiring is an ongoing campaign, the Sheriff’s Office shares a series of graphics tailored to this message that keep the feed looking fresh. Image Source: City of San Diego Instagram.

Engagement 149

Engagement Communities Video Tourism 149

Mindjumpers

OCTOBER 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign! You can also try searching for #KICKTHISASS at Twitter.

Campaign 230

Campaign Disqus Policies Fashion 230

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Once your campaign is live, Promote has basic analytics to track your ad’s performance. Wish there was a shortcut to reaching your TikTok goals?

Overview 119

Overview Campaign Cost Organization 119

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Analytics 142

Analytics YouTube Video Embedding 142

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. A further 39% is spent streaming video and TV on sites like YouTube, another social platform. Check out these 10 top-notch campaigns from universities across North America. Image source . Baylor University.

Education 264

Education Examples Social Media Meme 264