Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.
Ignite Social Media
NOVEMBER 6, 2023
When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.
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Jon Loomer
JANUARY 21, 2024
It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. It may be easy to create the campaign and ad set now, but that’s because all of the focus is on the ad. I’ve recorded about 500 videos on the topic of Meta ads because it’s complex! It’s just plug-and-play, right?
Social Media Strategies Summit
NOVEMBER 30, 2022
To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.
Jon Loomer
OCTOBER 16, 2023
Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns. Watch Video I recorded a video about this, too.
Jon Loomer
SEPTEMBER 11, 2023
Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. Advantage+ Shopping Campaigns have the primary scheduling in the ad set, too. Although, you could argue it’s technically in the campaign since the campaign and ad set creation is done in one step. How Would That Work?
Jon Loomer
JUNE 19, 2023
Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. They are also the first opportunity to make a mistake that will impact the remaining steps. Delivery will be the same.
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