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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. This may include your brand’s name and other campaign-specific hashtags. Image via Instagram.

Brands 159
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Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Even if your potential customers use more than one network, it’s bad form to post exactly the same content on each platform. ” Ugh. Auto unfollow.

Marketing 180
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Interactive posts for social media: how to approach and engage your audience

Visually SM

Therefore, amid the decline in the engagement of social networks such as Facebook and Instagram — with their mysterious algorithms —, it became necessary to invest more and more in a format capable of holding attention, which would result in positive metrics for the success of a page. Segment content for each social media.

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10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]

Pam Moore

The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience. 10 Reasons You Need an Audience First Marketing Strategy (ebook). 10-Point Checklist for Irresistible Content (ebook). Supporting Resources (download for FREE!) .

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Bonus Material: Free SMART Goals ebook. Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195
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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Like to do it yourself!?

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Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

Communicating on social networks is not the same as a real face to face conversation that happens between two or more human beings. It's incredibly difficult to understand what even your favorite aunt or best friends really is thinking when they share a meme, viral video or rant of the latest political scandal or issue.

Brands 78