agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. That’s what I used to think.

Engagement 138

Engagement Retail Case Study How To 138

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Social Commerce Case Studies to Get Your Creative Juices Flowing. Social commerce is big business. SoulCycle Melds Creative With Commerce.

Examples 221

Examples Retail Instagram Buy 221

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Brands 158

Brands Blogger Retail Case Study 158

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach. They also know when to implement a campaign approach to scale different products and messaging. Bold claim, huh?).

Blogger 154

Blogger Fashion Case Study Brands 154

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. These can include a shoppable component for retailers. . Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . In some cases, an account rep may set up your account for you.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Convince & Convert

DECEMBER 18, 2014

Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing. Social Media Case Studies'

Case Study 137

Case Study Retail Fashion Campaign 137

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house.

Social Media 92

Social Media How To Marketing ROI 92

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Kikolani

AUGUST 23, 2013

34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand – Learn how to use Pinterest to increase awareness of your author brand, drive more relevant traffic to your website and increase your book sales. However, it still holds up as a viable way to market a website online. Search Engines / SEO.

Marketing 128

Marketing Case Study Mashup Retail 128

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. Which campaigns were most successful?

Products 87

Products Team Focus Group Collaboration 87

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 108

Brands How To Authentication Collaboration 108

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149

Mobile Team Retail Journal 149

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. However, not for Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Hootsuite

SEPTEMBER 16, 2022

We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Source: Acquire Case Study.

Examples 96

Examples FAQ Insurance Retail 96

Hootsuite

APRIL 6, 2022

All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. Instagram chatbot for retailers. Automate lead generation and sales. a diverse consumer base.

Instagram 90

Instagram How To Retail FAQ 90

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team.

SMS 60

SMS Tips Marketing Discount 60

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 125

Strategy Brands Hubspot Survey 125

Ignite Social Media

NOVEMBER 26, 2019

We received a Gold Award for Social Content & Marketing: Culture & Lifestyle, a Gold Award for Social Features: Social Presence and a Silver Award for Content & Marketing: Travel. Gold Award for Social Content & Marketing: Culture & Lifestyle. Silver Award for Content & Marketing: Travel.

Social Media 33

Social Media Case Study Banking Real Estate 33

Convince & Convert

JULY 16, 2015

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. highlight to tweet) The footage is unexpected, compelling, and in some cases, humorous—making it great, shareable marketing.

Retail 60

Retail Loyalty How To Newsletter 60

Pixlee

JANUARY 8, 2018

For those interested in how innovation in consumer technology is changing the face of digital marketing, here is our list of sessions we’re most excited about in Las Vegas this year. Some of these sessions, i.e. those in the Marketing Reinvented Conference Track, are included with the Basic CES attendee registration pass.

Conference 40

Conference Retail Sports Travel 40

Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Get more content like this, plus the very BEST marketing education, totally free.

Retail 60

Retail Campaign Curation Newsletter 60

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. . Creating Brand Advocacy.

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Convince & Convert

AUGUST 21, 2015

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram?

Instagram 60

Instagram Brands How To Campaign 60

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 143

Activities Social Media Mobile Geotagging 143

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Create a hashtag to promote a specific employee advocacy campaign. Hey, Social Marketers! An advocacy campaign should align with at least one of your company’s primary business goals. What is employee advocacy? Make advocacy a game.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Get more content like this, plus the very BEST marketing education, totally free. Leverage Relatable Moments.

Content 60

Content How To Tumblr UGC 60

ProBlogger

MAY 25, 2016

For a blog or business, a quality opt-in campaign is worth its weight in subscribers. Truly, this is a marketing technique that should not be taken lightly – if you haven’t set up a mailing list, now’s the time. However, this is putting the cart before the horse if you haven’t already attracted your subscribers.

List 31

List Discount Case Study eBook 31

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

Brands 192

Brands Organization Hosting How To 192

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing.

Conversation 109

Conversation How To Review Influencer 109