Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Social Media Strategies Summit

MARCH 25, 2021

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website.

Examples 221

Examples Retail Instagram Buy 221

Ignite Social Media

FEBRUARY 15, 2019

Once a platform for discovering and saving DIY tutorials, home décor and themed recipes, Pinterest has emerged into a visual search and shopping tool, with 84% of Pinners coming to Pinterest when they’re undecided about what to buy. Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app.

Mobile 151

Mobile Class Feed Feedly 151

Buffer Social

NOVEMBER 27, 2018

From making the status composer default to the camera to encourage Story creation on mobile, to adding Story preview tiles to the top of the feed, Facebook is constantly running tests and experiments to familiarise more of its user base with Stories. The News Feed is one of Facebook’s marque innovations. ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

Ignite Social Media

APRIL 22, 2021

Stories are available only on the YouTube mobile app, where they appear on the stories page on the creator’s channel. The company forecasts a dedicated Shorts tab; in the meantime, the feature will live on a carousel on the home tab of the mobile YouTube app. Video background plays when you open another app on your mobile device.

YouTube 154

YouTube Social Media Notification Film 154

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Women on Pinterest power buying decisions. Women ages 25 to 54 make 80% of the buying decisions in U.S. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin.

Statistics 111

Statistics Marketing Travel Buy 111

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media 130

Social Media Marketing Social Media Management Issues 130

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. A few statistics….

SMS 187

SMS Strategy Marketing Discount 187

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Mint Mobile, a low-cost wireless carrier, was founded back in 2016.

Video 131

Video Social Media Wireless Marketing 131

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! Irresistible (definition).

eBook 141

eBook Content Findability Template 141

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Likeable

NOVEMBER 13, 2018

This offers a more “personal” feel that beauty brands can capitalize on in the experience of “teaching” their followers the best ways to effectively try or buy their products. The platform is well suited for these brands, boasting 200 million beauty fans, which accounts for 25 percent of users. Tutorial videos. Product guides.

Feed 73

Feed Feedly Instagram Brands 73

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. Why Use LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Likeable

AUGUST 23, 2021

In fact, 53 percent of social network users are mobile-only. So, when creating social media content, you should be thinking and designing mobile-first. seconds to consume mobile content on Facebook (vs. After all, that’s what you want people to buy, right? Here’s what you’re up against. Short Attention Spans. Ask “Why?”.

Social Media 81

Social Media Content Module Mobile 81

Jon Loomer

FEBRUARY 25, 2021

This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users. They don’t know the websites you visit or the products you buy. Granted, I didn’t engage to buy in all cases. Of course, this isn’t just about iOS 14. This is a trend.

Privacy 163

Privacy Advertising Facebook Mobile 163

Buzzlogix

MARCH 31, 2017

Only a small percentage of users in the United States would see a Twitter’s Buy Now button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time. Understanding How Twitter’s Buy Now Button Works.

Buy 40

Buy Twitter Embedding Eventful 40

Hootsuite

OCTOBER 18, 2022

The reality is, most customers shop on their devices multiple times a day before they press that buy button. Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored.

FAQ 97

FAQ Price Loyalty Review 97

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads. Facebook algorithm values. Last updated: October 2017).

List 190

List Facebook Feed Feedly 190

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Marketing 89

Marketing How To Authentication Discount 89

Sprout Social

AUGUST 18, 2022

People no longer just Google things they want to buy. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? This free, mobile-first feature aims to convert brand enthusiasts to buyers on the platform. Host a Live Shopping broadcast for followers to buy alongside—like an infomercial.

Twitter 112

Twitter How To Travel Hosting 112

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Mobile search is big and I predict it will get bigger. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. What is social commerce?

Examples 133

Examples Tips Patterns Instagram 133

Convince & Convert

FEBRUARY 17, 2013

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. No spam, no monkey business. Youtilitybook.com.

Strategy 150

Strategy Marketing Hubspot Case Study 150

Twist Image

SEPTEMBER 6, 2013

Marketers haven''t been negligent in this regard. It raised some eyebrows this past week when Google announced that the upcoming version of their Android mobile operating system will be named KitKat (the seminal chocolate bar from from Nestle ). The Kit Kat website has already been updated to reflect this marketing opportunity.

Marketing 94

Marketing Press Release Wireless Advertising 94

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Ignite Social Media

APRIL 16, 2019

As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Think of Awareness content as the “get to know you” phase of marketing. Awareness Content for the Customer Journey.

Content 143

Content eBook Research Engagement 143

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 130

Advertising Marketing How To Education 130

Socialmedia.biz

OCTOBER 24, 2020

Factors such as your design, content, page speed and mobile-friendliness all contribute to the impression a visitor receives of your brand. . As visitors probably only spend a short time on your website, you need to immediately show them who you are, what you do and why they should buy from you. . Make content sharable.

Brands 107

Brands Case Study Statistics Reputation 107

agora pulse

OCTOBER 3, 2017

Click and it expands to fill the mobile screen. How to create or upload LinkedIn native video from the mobile app. ” Upload and shoot LinkedIn native video from the mobile app. As with mobile, add a caption and click post. Here’s a short clip by Allen Gannett shot at Content Marketing World.

LinkedIn 122

LinkedIn Video Mobile Feed 122

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! Irresistible (definition).

eBook 78

eBook Content Findability Template 78

The Realtime Report

APRIL 28, 2014

LinkedIn opens ad platform, launches API for new marketing partners – last Thursday LinkedIn unveiled two new programs, the Sponsored Updates API and Content Partners, which helps marketers sponsor high-quality content (AdWeek). Any social media updates that we missed? Let us know in the comments below.

News 170

News Social Media API Facebook 170

Hootsuite

FEBRUARY 14, 2023

The size of the chatbot market worldwide is expected to hit a whopping $1.25 In the example below, it’s walking the user through the buyer flow until they land on a relevant product to buy. Make your customer journey as smooth as possible Customers expect a smooth buying process. And they’re just getting started.

FAQ 138

FAQ Retail Team Buy 138