Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. I still follow Woot.com.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. web sites, images, videos, etc.) You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. But Apple is the brand everybody wants to be like so it is always worth having a look at what they’re doing. Not only that, They are making to outsmart other provider of the same nature of services.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. This is why it’s a lot easier for small brands to succeed and big brands to fail.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 22, 2010

Moreover, whatever your brand is, it is very likely that there is chatter going on about it. If you work in the movie business, a real time search will show you early reviews of how fans are enjoying your movie. And, by monitoring this chatter, you will be able to get raw feedback from current and potential customers.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? Why do people think it’s appropriate for the same kinds of behavior, which are shunned in real life, to occur online? Why should you do now, apologize later ?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them.

Yahoo 100

Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? From a firm’s point of view its about telling people that they create a lot more then there products… @Tamar, what do you say? Reply Tamar Weinberg January 29, 2010 at 3:26 pm Right. It all depends on your goals. Each case will obviously be different.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 31, 2008

Keen branding choice with the logo. youtube Portfolio Lateral Action Lifehacker Macgasm Mashable Pistachio: Touchbase Blog Ramblings of a Sysadmin Real Simple Schwag Addict Search Engine Roundtable Professional Bio Spammr from Tumblr Home About Consulting Contact Sitemap Policy Site design by The Other Ben Rudnick.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago.

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

APRIL 2, 2008

I like the branding you are doing by embedding the logo throughout as well. Gechlik | AskTheAdmin.com April 8, 2008 at 2:36 pm Hi Tamar, The site looks great – I can’t say I saw it before but it has a nice clean unique feel to it. I saw some of your work on LifeHacker and decided to come by! Glad I did.

MySpace 100

MySpace RSS Yahoo StumbleUpon 100

Techipedia: Tamar Weinberg

JULY 21, 2009

link] People are talking about your business, service or brand. I had a recent experience with AT&T that was resolved favorably because someone from AT&T in my area was on twitter. Amazing how you can sway opinions… Reply Barry Welford July 21, 2009 at 12:40 pm Great post, Tamar, that covers all the points.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 4, 2010

youtube Portfolio Lateral Action Lifehacker Macgasm Mashable Pistachio: Touchbase Blog Ramblings of a Sysadmin Real Simple Schwag Addict Search Engine Roundtable Professional Bio Spammr from Tumblr Home About Consulting Contact Sitemap Policy Site design by The Other Ben Rudnick. izmantot soci?los los medijus viesn?cu Roger Smith Hotel NYC.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The only investment in the act of marketing on the social web is time and energy. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Spotting your brand ambassadors should not be too tricky. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JUNE 3, 2010

As someone who is required to monitor your brand, there will never be a day when all is quiet. As you consistently interact with them, offering value and reason to continue following you, that relationship — and even the brand awareness — grows stronger. Maybe it’s on a forum. Maybe it’s on Tip’d.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 17, 2010

Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0. Once the web 2.0 Once the web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 If nobody talks, nobody remembers, and nobody sticks around. I live twittered hour 23 and 24 of my last story submission to Digg.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Others want massive brand exposure. youtube Portfolio Lateral Action Lifehacker Macgasm Mashable Pistachio: Touchbase Blog Ramblings of a Sysadmin Real Simple Schwag Addict Search Engine Roundtable Professional Bio Spammr from Tumblr Home About Consulting Contact Sitemap Policy Site design by The Other Ben Rudnick.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2010

Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business. Branding is Important Sometimes, little things make a huge difference. Many people who want to be power Twitter users don’t even have a branded Twitter account. Joined Date Does this really matter?

Analysis 215

Analysis Twitter MySpace Consultant 215

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Isn’t reputation management about promoting transparency to build trust in their brand? I just got the email newsletter and it’s kidding (in a self-mocking way) about it and really boosts their brand, imho. I don’t think it should be about erasing the problem from public knowledge. Were you unsatisfied with it?

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

People interact with brands online because they want deals. Based on this information, fresh content with actively engaged brand adopters are is key. Jill Reply Tamar Weinberg May 6, 2010 at 10:58 pm Hi Jill, I’m not entirely sure what you mean — can you create brand profile pages? Buy something, get something.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 28, 2010

Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand. If you use the online space to offer customer service, you are essentially marketing yourself. Drive Leads through LinkedIn.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Reply John Exley August 26, 2009 at 2:16 am Tamar, I came across your article on Forbes.com tonight titled “Brand Building, Tweet by Tweet&# and really loved what you had to say about community building so I decided to check out your blog. But then again, if you were, she wouldn’t have fodder for such a great post!

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

Both are incredibly popular public facing success stories with very strong brands, traveling often to make public appearances at a variety of conferences and venues. Let’s explore their characteristics and see how you can apply them to build your business or personal brand. They are human.

MySpace 153

MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

JANUARY 28, 2010

They were timely and on trend, but didn’t benefit studios except for minor brand recognition, which doesn’t mean much since the target market was already flooded with fan boys and girls.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JULY 8, 2008

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. That’s commercial social media marketing.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JUNE 16, 2010

Branding Are my profiles complete? Fill out your bio by saying something about what people do with your brand. Do I have exclusive profiles for my brand? If you have your brand name as your Twitter handle and a portrait photo of you on your profile, you are getting it all wrong. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 1, 2010

Additionally, because we feature an exclusive ad inventory from some of the biggest brands in the world including Blackberry, L’Oreal, Dominos Pizza, National Geographical, and Microsoft our ads are actively of interest to site visitors.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

Tweet Spinner would make a good addition to an agency or big brand needing to have a little more control over Twitter. I personally get excited about the follower capabilities the most, but I really like how profiles can be rotated and messages can be varied and personalized.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

DECEMBER 20, 2007

Tagged as: community , digg , reactions , social media , social news , web 2.0 { 23 trackbacks } GadgetGadget.info - Gadgets on the web » Blog Archive » 23 Community Reactions to the New Digg: Outlook Not Good September 20, 2007 at 12:54 pm Can You Digg It? Of course, I’d love to hear some positive reaction.

Digg 102

Digg MySpace Upcoming Reddit 102

Techipedia: Tamar Weinberg

JANUARY 12, 2010

It was an experiment in personal branding and a way to have fun to connect with people I otherwise may never know. Tagged as: community , connections , facebook , facebook pages , genuine , linkedin , Personal , personal branding , privacy , relationships , social media { 4 trackbacks } Twitter and Facebook: What Does Google Think?

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

MAY 28, 2008

What I do think, is that this video raises important questions — like whether or not we know we’re being marketed to; and how successful a marketing campaign can be if it doesn’t tie in to the product or branding or encourage us to take some form of action.

Meme 113

Meme Marketing Digg StumbleUpon 113