Tumblr – Why, How & Who?

Mindjumpers

Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month.

Tumblr 221

A Guide to Marketing on Tumblr

Mindjumpers

Tweet Have you established a brand presence on the blogging platform Tumblr ? Tumblr boats 24 billion posts and 59 million blogs, which are numbers that continue to rise every day. Tumblr’s functionalities. Share unique content based on a lifestyle branding mentality.

Tumblr 276

Ad Opportunities on Twitter, Foursquare and Tumblr

Mindjumpers

For brands with a presence on Facebook, Twitter etc., In order to give a brand presence a boost in the right direction, the key is no longer only great, engaging content. Furthermore, Twitter’s geographic targeting increases the relevance of a brand’s message based on location.

Tumblr 208

Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year

The Realtime Report

Revenue per visit Q4 2013 [Adobe report] Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year. from Tumblr, $1.10. Is your brand working to engage consumers on Tumblr?

Tumblr 173

Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Tumblr.

Tumblr 178

General Electric Hosts a Virtual Science Fair On Tumblr

Convince & Convert

To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr.

Tumblr 118

Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

If you wanna try it out for the first time, you can go for one of the free services, but if you are a company or a brand, you should go for the selfhosted Wordpress option. Tumblr Tumblr is a form of micro-blogging and you can say that its simplicity is both an advantage and a disadvantage.

Tumblr 207

How to Use Tumblr and Automated Tweets to Drive Awareness

Convince & Convert

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”.

Tumblr 129

Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr

Convince & Convert

Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. Viewing on Tumblr is recommended for its robust storytelling experience.

Tumblr 138

How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

Tumblr 169

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

From a brand perspective you want to be relatable as well as recognizable to the receivers. At Mindjumpers we have been producing branded content on a daily basis since our early days.

How to Use Tumblr and Automated Tweets to Drive Awareness

Convince & Convert

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr. But overall, the brand is very aware that the content and its presence on Vine is DemoCasting, and seeks to reach the eventual sweet spot for Lowe’s.

ICYMI – Guardian, Whatsapp and Tumblr

Danny WhatMough

Google Search now directly links you to brands’ social profiles. Tumblr launches a creative studio based on its users – Creatrs Network. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook at Work launches. Twitter planning to sell ads on apps and sites of other companies.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Most consumers prefer to interact with brands by email.

How Tumblr Helped Put My Site on Top

ProBlogger

What I do know is that a particular post on one of my sites has ranked in the top three spots on Google, with a majority of that time spent at number one and outranking a major clothing brand. Tumblr played a huge part in making that happen, and I’d like to share my almost accidental findings.

The Importance of Local Activation on Social Media: India

Mindjumpers

Brand Failure. While global brands lack of local market knowledge can sometimes lead to social meltdown, local brands fail due to the effects of changing local mind-sets and the lack of understanding the impact of Western thought on Indians through social media. Brand Advice.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality.

How to Optimize Your Brand’s Twitter Presence [infographic]

Mindjumpers

In the following blog post, I will share some pointers on the basics that brands will have to understand in order to engage successfully on Twitter. What does this tell us about the way some brands see followers on Twitter? A helping hand to brands.

Picking The Right Social Platform For Your Brand

Mindjumpers

Picking the right social platform is important in order to build the strongest possible social presence for your brand. Facebook and Twitter tend to be the first choice for most brands. Facebook is the first choice for most brands.

Facebook news today

Sherrilynne Starkie

A report out today says that the little-used blogging feature is about to get an overhaul to compete with Tumblr. Tumblr gives you more freedom and control… If Facebook wants to house our whole digital lives, it may need to get serious about blogging. Facebook Foxes.

News 329

The Billion Dollar Branding Play

Twist Image

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? After it was announced that Yahoo would be acquiring Tumblr for a little over a billion dollars, the online channels (and traditional media outlets) went crazy in an " Instagram just got bought by Facebook for a billion dollars" kind of way. Could it be a question of brand over revenue? The future of Tumblr isn''t Yahoo. brand reputation. branding. tumblr.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That''s the news you get when you read the Business Insider article, Marissa Mayer''s Biggest Problem With Tumblr, Summed Up In A Single Quote. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. It''s not just Tumblr. brand.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb.

Brands 121

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

Tumblr: 168 million blogs. via Tumblr. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. Wondering how enterprise brands and small businesses are using Twitter? 92% of brands tweet at least once daily; the average Interbrand company tweets 12x per day.

21 Top Social Media Sites to Consider for Your Brand

Buffer Social

This will allow you to maximize your brand reach on social media, engage with the right people , and achieve your social media goals. Does it fit your brand image? So if you want your brand to be on YouTube, I would recommend reading up on YouTube SEO.).

Sites 113

How I Brought My Blog Back to Life with Tumblr

ProBlogger

The solution was Tumblr. Why Tumblr works for lazy people. On joining Tumblr, you instantly become a member of a vast community of very creative people. I’ll continue to publish drawings and ideas, but the main benefit of Tumblr is that I always have the backup of the reblog feature, which makes blogging fun again, and a stress-free experience. Tumblr has a one-touch button that lets all members instantly reblog a post from another publisher on the platform.

How To Develop Branded Swag That Your Fans Will Love

Convince & Convert

On the dedicated selfie spoon website – powered by Tumblr – fans can compare photos and notes on how to chow down while looking good. The creativity of this campaign is a good reminder of the power one-of-a-kind items have to get influencers and brand advocates excited.

How To 134

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move. Tumblr] is fostering that possibility to co-create.”.

5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. Many brands are embracing storytelling as a powerful strategy, but how many have taken that passion and channeled it into a debut novel?

Brands 156

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Tumblr: 178 million blogs. via Tumblr. Complaints Total One-Fifth of Facebook, Twitter Brand Interactions. ” The study, reported on Nate Elliott’s Blog , examined more than 2,5000 direct user interactions with 20 leading brands.

Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The Realtime Report

Tumblr: 174 million blogs. via Tumblr. 73% of College Students Would Open A Branded Snapchat [Study]. What does that mean for brands – and for Snapchat’s ability to monetize in the future? The #RLTM Scoreboard: Social Networking Stats for the Week.

Where’s Social Media Going in 2014?

Mindjumpers

This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. And there is no point in making real time content if the angle isn’t spot on and relevant for the brand.

Content Creation – From Quantity to Quality

Mindjumpers

However, content without context is just messages without any bond to your long-term brand strategy and audience. In practical terms it means that your overall brand strategy should be implemented on a daily basis. The Importance of Localized Branded Content on Social Media.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. Here’s how it works: How does your brand plan to keep up with this year’s World Cup?

2012 in Recap: The Year of Visual Social Media

Mindjumpers

Today, the Timeline has become a natural element in brands’ visual communication on Facebook, but when we back in March switched from Wall to Timeline , it opened up for new ways to strategically work with how to portray and strengthen brand identity through visual storytelling and throughout time.

Four Ways Brands Can #Unplug

Social Media Strategery

Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands.

Brands 105

Combining UX With Your Social Media Profiles

Mindjumpers

Content and communication are essential parts of creating a social media presence for brands. If your content is interesting enough, your brand’s page will gain readers and ultimately lead to a community of people following your page. Tumblr. Tumblr. Tumblr. Tumblr.

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Google makes its own social ads, with a twist – Google+ debuts ‘+Post’ ads; brand posts on the social network are turned into ads, which will run on sites (but not on Google+ itself) that use Google’s “massive” ad network (AllThingsD). Tumblr.

Apple 123

How Top Brands Are Using Cinemagraphs for Unexpected Social Content

Convince & Convert

Consider this type of visual in a cluttered newsfeed where you have between 2.8-8 seconds to capture someone’s attention, and you can see why more brands are testing cinemagraphs. In looking at this cinemagraph, it’s clear that the format is made for luxury brands.