Laurel Papworth

OCTOBER 20, 2010

So many companies forget how to play with their customers, when it’s playing that creates brand love more often than not. How it worked: People were asked to enter a SAW7 3D branded photo booth and watch the trailer (at their own risk!) Twitter: Reputation Management in Social Networks (20). Tell the boss I told you to.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Laurel Papworth

JUNE 1, 2010

I don’t expect Brands that are trying to build up social collataral to on one hand be “engaged&# , “in discussions with customers&# “respecting the social contract&# and on the other to be betraying that ideal with low budget, poorly thought out strategies to build up some crappy broadcast (not social) database.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Social Media Network Marketing

OCTOBER 30, 2010

So much so that apart from my personal life I have made a profession out of it and am into freelance Social Media Network Online which also takes us to the Online Reputation Management System. With such a state of mind and so much more openness would any brand or marketer dare to miss this world of opportunities?

Social Media 81

Social Media Avatar Web 2.0 Banking 81

Stay N' Alive

SEPTEMBER 20, 2010

Andy Beal is perhaps one of the top Marketers in the world and he’ll be speaking about “Reputation Management and Monitoring&#. In addition, you’ll get to hear from other experts in the industry who have all achieved top honors in their field. Expo at the end of this month in New York is $4-5,000 full price.

Hotels 81

Hotels Web 2.0 Conference Cost 81

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Laurel Papworth

APRIL 8, 2010

Fan pages are no longer fan pages they are Brand pages. And only the official owners of the brand can use those pages. Fanpage vs community vs brand vs groups. In such cases, Facebook has removed administrator privileges from the user and given it to the brands. But Admins that are “Brand&# won’t?

Communities 111

Communities Facebook Widget Web 2.0 111

The Marketing Blog

JUNE 17, 2008

The key differentiators are that Xtees.com is into ‘screen printing’ and has it own t-shirt brands. Going by Sam’s words ‘Xtees.com is a unique example of a successful online-brand which is continuing to do well without any online marketing efforts’. 1) XTEES is a wild tshirt brand that has some kinda cult in it.

Web 2.0 100

Web 2.0 Startup Drupal Overview 100

Social Media Network Marketing

MAY 30, 2010

Sunday, May 30, 2010 The Social Media Challenge Many companies think of the internet like television: consumers are expected to sit patiently and absorb the branded message, and then act accordingly. Now, with the rise of a combination of technologies called Web 2.0, Online Reputation Management comprises of various elements.

Social Media 62

Social Media Reputation Widget Disqus 62

Social Media Network Marketing

JUNE 10, 2010

So much so that apart from my personal life I have made a profession out of it and am into freelance Social Media Network Online which also takes us to the Online Reputation Management System. With such a state of mind and so much more openness would any brand or marketer dare to miss this world of opportunities? Unported License.

Social Media 88

Social Media Reputation Avatar Widget 88

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Laurel Papworth

MARCH 22, 2010

There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. If we accept auDA’s premise, then Australians may not follow the rest of the world and have a voice against bad behaviour by Brands: DellHell will become TheComputerStartingWithADHell. It is a straight out anti-branding site.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Your point about small biz/high returns is very valid and yet…some small businesses can establish a stronger web presence (damn SEO) faster and more efficiently via SM. Especially with a lousy comment.

Social Media 164

Social Media Yahoo Discount Training 164

Writtent Blog

NOVEMBER 23, 2023

Article writing can: build your expertise and reputation in your industry flood your website or blog with traffic increase brand awareness and recognition Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site. Some of the top web 2.0

SEO 98

SEO Tips Web 2.0 Directory 98

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. I still follow Woot.com.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. This is why it’s a lot easier for small brands to succeed and big brands to fail.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. I spent a long time in a very large brand. reputation. Go join that! General Community Discussion.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Ari Herzog

SEPTEMBER 30, 2010

Specialties : Business consulting, social media, community building, business relationships, branding, marketing, mobile applications, digital marketing, social education, non-profits. Linkedin workshops- building your online brand. Summary : Brands are built and developed by communities. Cision’s Top 100 Social Media Blogs.

LinkedIn 89

LinkedIn Radian6 Education Consultant 89

Social Media Network Marketing

FEBRUARY 15, 2010

Become A Resource, Not A Screaming Salesperson One of the cardinal rules of marketing with Twitter and other Web 2.0 Online Reputation Management comprises of various elements. Unported License. Using Twitter is one of the best and fastest ways to keep up with what is going on today.

Twitter 50

Twitter Marketing Reputation Widget 50

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JULY 21, 2009

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. link] People are talking about your business, service or brand. What’s the moral of the story?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. web sites, images, videos, etc.) You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. But Apple is the brand everybody wants to be like so it is always worth having a look at what they’re doing. Not only that, They are making to outsmart other provider of the same nature of services.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

APRIL 22, 2010

Moreover, whatever your brand is, it is very likely that there is chatter going on about it. If you work in the movie business, a real time search will show you early reviews of how fans are enjoying your movie. And, by monitoring this chatter, you will be able to get raw feedback from current and potential customers.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? Why do people think it’s appropriate for the same kinds of behavior, which are shunned in real life, to occur online? Why should you do now, apologize later ?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them.

Yahoo 100

Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? From a firm’s point of view its about telling people that they create a lot more then there products… @Tamar, what do you say? Reply Tamar Weinberg January 29, 2010 at 3:26 pm Right. It all depends on your goals. Each case will obviously be different.

Video 236

Video Flash Mob YouTube MySpace 236

Laurel Papworth

MAY 14, 2010

Twitter: Reputation Management in Social Networks (18). By the way, only a totally evil company would ask the public for their ideas and then not even read them. BP aren’t that evil… are they? Related posts. Australia Event: Social Networks and P.R. (9). White Paper: Social Networking Primed To Go Mobile (0).

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago.

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

MARCH 31, 2008

Keen branding choice with the logo. Reply Tamar Weinberg March 31, 2008 at 6:34 pm You are naughty, Jason! Reply Jane Quigley April 1, 2008 at 9:40 am My answer – [link] Reply admap April 2, 2008 at 8:30 am The redesign looks great! The ‘rss guy’ on the can is AWESOME.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Buzz Marketing for Technology

JUNE 27, 2008

Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. Among other things, personal branding involves an understanding that you have a public image (whether you want to or not). Lesson # 2 Know What Web 2.0

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

APRIL 2, 2008

I like the branding you are doing by embedding the logo throughout as well. Gechlik | AskTheAdmin.com April 8, 2008 at 2:36 pm Hi Tamar, The site looks great – I can’t say I saw it before but it has a nice clean unique feel to it. I saw some of your work on LifeHacker and decided to come by! Glad I did.

MySpace 100

MySpace RSS Yahoo StumbleUpon 100

Convince & Convert

FEBRUARY 11, 2010

What I found most interesting is the continued shift in the perception of the Apple brand. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? You know what’s not a good idea? Pissing off Google.)

Social Media 114

Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

MARCH 17, 2010

It’s an imperative part of your job to not only control and monitor your company’s reputation, but to create it to begin with. And there’s no one better to create reputation with than the employees themselves. Connect Good Will for Brand Earlier in this post, I mentioned the Haiti relief efforts.

Communities 237

Communities Twitter Web 2.0 ROI 237

Koka Sexton

NOVEMBER 14, 2008

blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 The whole web 2.0

List 85

List Social Media StumbleUpon Blogosphere 85