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How Brands Can Create Social Engagement Via Music Festivals

Ignite Social Media

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

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Adapting To The Changing Face Of The Web

Firebelly

While tablets used to be a bulky laptop system with a touchscreen, now you can grab an iPad or Motorola Xoom that can not only replace a laptop in some circumstances, but is only a fraction of the size. To celebrate my own new iPad 2, I decided to take a look at how the touchscreen tablet market is changing the web and how people use it.

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7 TweetDeck Alternatives You Should Start Thinking About

agora pulse

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. The Klout Score is a number between 1-100 that represents your influence. Tweetbot is a Twitter management tool for the Mac, iPhone and iPad. per month.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

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You Can Be An Internet Publisher

Small Business Mavericks

Many small businesses are starting their own publishing companies as a separate branding element for their online presences. E-books – With the advent of the Kindle, Nook, iPad, and other e-book readers, you now have a whole new option for digital publishing. But it does require hard work. First, you need a plan.

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Social Media Updates January

yMarketingMatters

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. You can also read a stream of real-time comments, and what’s really great, is that when you’re done, the broadcast will be shared on your Timeline. Did You Know?

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. User reviews and consumer content are the best ways to influence a purchase or seal a deal. So it’s about humanizing your business through your personality. Be authentic.

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