Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

Process 161

Process Communities Brands How To 161

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. What are brand values? Why it’s important to have and share your brand’s values.

Brands 123

Brands How To Authentication Exercises 123

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Type: Worksheet.

Training 110

Training Course Resources Social Media 110

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Brands 152

Brands Marketing Real Estate Collaboration 152

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. That’s a lot even for experienced marketers to manage, and can be a hurdle for those just learning how to best use paid social media.

Advertising 138

Advertising Resources Social Media Instagram 138

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. The next step is knowing how to direct your efforts on this platform. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Social Media Strategies Summit

FEBRUARY 9, 2023

But it also presents challenges — not least how to grow your following from scratch. Really devote the time and the resources that you need to make that successful.” But how does it work in practice? “We’re Want to learn more about how government marketing leaders use social media to grow their brands?

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Social Media Energy How To Tweetdeck 200

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 163

Products Instagram Brands How To 163

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 104

Collaboration Brands Fashion Sports 104

Later

JULY 15, 2020

A visual brand identity is all about how your business looks and feels on social media. On Instagram, a strong visual identity can help strengthen your brand message, make you look more professional, and even convert visitors to your profile into lifelong followers. Here’s how: Table of Contents.

Instagram 110

Instagram Brands How To Feed 110

Sprout Social

FEBRUARY 15, 2023

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. Or, continue on to the next step: Branding.

YouTube 82

YouTube Brands How To Analytics 82

Ignite Social Media

APRIL 2, 2021

My team and I recently discussed the advice we’d give brands and agencies for effectively supporting their social media teams. After all, your social team is your front-line representation of your brand. Night and weekend monitoring has become essential for many brands during the pandemic. Have Backup Resources.

Social Media Management 191

Social Media Management Social Media Brands Guidelines 191

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.

Hubspot 96

Hubspot How To Loyalty Resources 96

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

Company 136

Company B2B Brands How To 136

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. There’s no one way to do it—you just need to know how to ask the right questions.

How To 94

How To Sentiment Template Templates 94

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

Social Media 130

Social Media Brands Content UGC 130

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

The Realtime Report

NOVEMBER 23, 2022

Step-by-Step Guide: How to Create a Strong and Positive Image of Your Brand. One of the most crucial elements in the success of a business is a positive brand image. Step 2: Come Up With a Strong Brand Identity. You need to have a strong brand identity before you can create a positive brand image.

Brands 91

Brands How To Engineering Reputation 91

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 124

Marketing How To Sample Samples 124

Sprout Social

NOVEMBER 10, 2022

In this article, we’ll explain how to write an effective social media bio by sharing best practices and examples from each of the most popular networks to help you really nail it. It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count.

Social Media 89

Social Media Engagement Brands Template 89

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. You don't build your personal brand in minutes or hours. Why YOU are your brand!

Brands 162

Brands How To Training Authentication 162

Pam Moore

SEPTEMBER 26, 2017

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. Do you have a personal brand?

Brands 164

Brands How To Training Small Business 164

Oktopost

MAY 28, 2024

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. The best part is that marketing teams have it at their fingertips already, you just need to understand how to use it. Your key is social intent data, and it’s easier to collect than you think.

Data 75

Data B2B Brands Conference 75

Sprout Social

AUGUST 24, 2020

How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. What is a brand mission statement?

Brands 123

Brands How To Authentication Organization 123

Hootsuite

APRIL 21, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases.

Strategy 100

Strategy Brands Facebook How To 100

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. Click To Tweet.

Influencer 167

Influencer Brands How To Marketing 167

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

MAY 28, 2021

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. But that doesn’t mean it’s impossible for non-visual brands to do the same.

Instagram 83

Instagram Insurance Brands UGC 83

Ignite Social Media

JULY 24, 2023

That’s where a social media audit comes into play, and we gathered three social media experts to discuss how brands should conduct an effective social media audit. If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post. How do you do target audience analysis?

Social Media 148

Social Media Analysis How To Syndication 148

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. How-to videos. Think about it.

Tips 98

Tips Brands How To Hashtag 98

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How I grew my following on Twitter to over 300,000 people.

Authentication 111

Authentication Strategy Brands Twitter 111

Hootsuite

JULY 2, 2019

And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 15 of the best social media training courses and resources. Cost: Free. Cost: Free.

Training 111

Training Course Resources Social Media 111

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Resources 93

Resources Social Media Management Publishing Social Media 93

Jon Loomer

OCTOBER 6, 2021

Otherwise, here are a few other resources: How to Create Facebook Pixel Events and Parameters Manually. How to Use the Facebook Pixel Event Setup Tool. Optimizing for Value may be best suited for big brands with big budgets. The post How to Use Value Optimization for Facebook Ads appeared first on Jon Loomer Digital.

Aggregator 204

Aggregator How To Facebook Eventful 204

Pam Moore

MAY 15, 2019

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. billion dollar industry in 2019.

Influencer 109

Influencer Brands How To Marketing 109

Hootsuite

MARCH 2, 2023

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more.

Social Media 131

Social Media How To Discount FAQ 131