Social Media Strategies Summit

JANUARY 30, 2024

They couldn’t just delete accounts with low followings because those profiles might just be struggling due to a lack of resources. We’ve really been able to build trust and credibility with students on our channel by being relatable and authentic.” But where to draw the line? Sure, Canva is a fantastic tool.

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Social Media Strategy Case Study Education 205

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. And yet, social advocacy examples continue to be the exception.

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Authentication Examples Class Team 87

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

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Collaboration Brands Fashion Sports 104

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

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Brands Marketing Real Estate Collaboration 152

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

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Social Media Brands Content UGC 130

Social Media Strategies Summit

FEBRUARY 23, 2024

Either way, we’ve rounded up 10 of the best, most unique examples of YouTube Shorts to inspire you, covering everything from household name consumer brands to government agencies and higher education institutions. You just have to get smart about how you communicate your branding, just like Tiffany & Co. Let’s get into it.

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Examples YouTube Transportation Video 201

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. The next step is knowing how to direct your efforts on this platform. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands.

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B2B LinkedIn Strategy Brands 130

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. You don't build your personal brand in minutes or hours. Why YOU are your brand!

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Brands How To Training Authentication 162

Sprout Social

AUGUST 24, 2020

How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. What is a brand mission statement?

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Brands How To Authentication Organization 123

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. How to Create a Facebook Community Group With your group’s purpose and title created, it’s time to set it up on Facebook!

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Groups Groups Communities Engagement 237

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

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Brands Strategy Authentication Reputation 167

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. How-to videos. Think about it.

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Tips Brands How To Hashtag 98

Pam Moore

JUNE 12, 2019

Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. How to choose the right OPC. Supporting Resources: 2019 Content Editorial Calendar Template + Content Quick Start Toolkit. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Communities 101

Communities Brands Content Authentication 101

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! ” Source. Are You Ready ?”

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Brands How To Authentication Wikipedia 113

Ignite Social Media

JUNE 24, 2021

While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. Average organic reach rates on networks are so low that you’re likely wasting your resources by publishing such a high volume of content. Ignoring Comments.

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Social Media Brands Marketing Influencer 168

Hootsuite

APRIL 21, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases.

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Strategy Brands Facebook How To 100

Pam Moore

MAY 31, 2024

Having collaborated with a multitude of brands (both B2B and B2C), leading and executing influencer programs both as an agency head and directly as a brand ambassador, I've gained a unique dual perspective that bridges both sides of the influencer equation. Make sure you also subscribe so you don't miss anything!

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B2B Influencer Marketing Collaboration 78

Pam Moore

MAY 14, 2017

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Branding strategies, brand storytelling and even emotional branding is not new.

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Brands Authentication Wikipedia Training 166

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

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Resources Social Media Management Publishing Social Media 93

Convince & Convert

DECEMBER 16, 2015

Living Brand Story. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. The brand story that has created a specific identity and community that Swiftpage Nation and its employees, Swifties, can live every day. The key to their success?

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Authentication Brands Small Business Team 60

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

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Brands Training Policies Template 167

Hootsuite

APRIL 19, 2023

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. A post that violates these norms can tarnish a brand’s reputation and alienate followers.

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Social Media HootSuite How To Reputation 145

Keyhole.co

MARCH 27, 2024

Spending resources on content that vanishes after 24 hours seems counterproductive. This post explores how to save Instagram Stories to use for future campaigns. Effective social media marketing requires authenticity and consistency. Brands invest time and money into creating marketing assets. What Is Instagram story?

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Instagram How To Curation Remix 52

Pixlee

MAY 9, 2022

You also need to know how to forecast creative needs of your ecommerce business. If you can predict what talent or resources you’ll require, you can plan and budget more accurately and see greater profit margins. Look at Competing Brands & Design for the Customer Journey you Want. Invest in Community-Driven Marketing.

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UGC How To Compete Apparel 75

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. How can you do that? This article will break down how to use Instagram for your small business in 2022 and beyond. To build brand awareness for a new product. For starters, you must get the basics right.

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Small Business Instagram Platform How To 202

Pam Moore

OCTOBER 9, 2017

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science. Definition of brand storytelling. SoundCloud.

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Brands Small Business Communities Authentication 166

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

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Types Instagram Brands Collaboration 113

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

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Brands Authentication Communities Campaign 123

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109

Brands Strategy Reputation Authentication 109

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Over the years, the definition of what true influence is, has kind of changed, at least in the context on how to measure it and what the criteria is to measure it. Even if it’s low impact. .

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B2B Influencer Conversation Social Media 276

Hootsuite

MAY 4, 2022

This article will walk you through the what, why, and how of Collab posts. We’ll also provide you with examples of how to use Instagram Collabs in your social media strategy. Having your content appear under two profiles can help your brand stay relevant. How to create an Instagram Collab post. Go to the Tag people menu.

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Instagram Collaboration How To HootSuite 111

Rebekah Radice

SEPTEMBER 19, 2017

Judged by how you present yourself and your brand. You need to nail your branding. Too many people overlook branding as something that’s “not for them, doesn’t matter to their business, or isn’t something that will make a difference to the bottom line.”. Subscribe to Brand Authority Podcast in iTunes.

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Brands How To Upcoming Social Media 117

Pam Moore

MAY 15, 2019

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. billion dollar industry in 2019.

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Influencer Brands How To Marketing 109

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media.

Social Media 120

Social Media HootSuite How To Template 120

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? A brand without a soul is like a person without a heartbeat.

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Authentication eBook Brands B2B 78

Buffer Social

JUNE 16, 2022

And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.

Social Media 118

Social Media How To LinkedIn Authentication 118

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

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Influencer Brands Strategy Training 78