Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. What else is important to them?

Brands 152

Brands Marketing Real Estate Collaboration 152

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. Communities create markets, but only after you make the first investment in the human beings within. How to choose the right OPC.

Communities 101

Communities Brands Content Authentication 101

Ignite Social Media

DECEMBER 10, 2020

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. The Importance of Community Management.

Communities 178

Communities Social Media Tips B2B 178

Social Media Strategies Summit

FEBRUARY 9, 2023

But it also presents challenges — not least how to grow your following from scratch. Really devote the time and the resources that you need to make that successful.” But how does it work in practice? “We’re As with anything in the world of social media for government, it’s essential to have a clear plan.

Social Media 200

Social Media Energy How To Tweetdeck 200

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Type: Worksheet.

Training 110

Training Course Resources Social Media 110

Sprout Social

JUNE 25, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Project 119

Project Communities How To Overview 119

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 104

Collaboration Brands Fashion Sports 104

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. What are brand values? Why it’s important to have and share your brand’s values.

Brands 123

Brands How To Authentication Exercises 123

SocMed Sean

NOVEMBER 19, 2018

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between. Community management is not easy. is for Attention to Detail.

Communities 198

Communities Social Media Resources Reddit 198

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 163

Products Instagram Brands How To 163

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . As the demands ramp up, ensure you meet as a team and determine the resources you need to deliver the experience you want. It feels like it could be a doozy. .

Communities 180

Communities FAQ Training HootSuite 180

agora pulse

FEBRUARY 10, 2021

Ever wondered how top brands have such a strong social media presence? In this article, I’m going to show you how to build a strong social media presence organically, without spending a cent. In this article, I’m going to show you how to build a strong social media presence organically, without spending a cent.

Organization 207

Organization Social Media UGC How To 207

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.

Report 103

Report Brands Library Sentiment 103

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. The next step is knowing how to direct your efforts on this platform. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments.

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

MAY 11, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. The idea of what “community” means for brands on social media has shifted more in 2020 than it has in a decade.

Communities 81

Communities How To Resources Overview 81

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

Communities 83

Communities Products Company Strategy 83

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also talks about offbeat places around the world and what makes them unique.

Communities 59

Communities Social Media Strategy UGC 59

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Communities 249

Communities Community building Consultant Social Media Management 249

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. Click To Tweet.

Influencer 167

Influencer Brands How To Marketing 167

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. How-to videos. Think about it.

Tips 98

Tips Brands How To Hashtag 98

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

The Realtime Report

NOVEMBER 23, 2022

Step-by-Step Guide: How to Create a Strong and Positive Image of Your Brand. One of the most crucial elements in the success of a business is a positive brand image. You need to come up with unique selling propositions for your target market and then communicate with your clientele. What makes your brand different?

Brands 91

Brands How To Engineering Reputation 91

Hootsuite

APRIL 21, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases.

Strategy 100

Strategy Brands Facebook How To 100

agora pulse

AUGUST 22, 2019

Whether you want to establish your brand (or your CEO!) People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Organize Your Followers Based on Your Interactions.

LinkedIn 105

LinkedIn Communities How To Applications 105

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 124

Marketing How To Sample Samples 124

Hootsuite

MARCH 2, 2023

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more.

Social Media 131

Social Media How To Discount FAQ 131

Pam Moore

MAY 15, 2019

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Pam Moore

MAY 31, 2024

Having collaborated with a multitude of brands (both B2B and B2C), leading and executing influencer programs both as an agency head and directly as a brand ambassador, I've gained a unique dual perspective that bridges both sides of the influencer equation. Make sure you also subscribe so you don't miss anything!

B2B 78

B2B Influencer Marketing Collaboration 78

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Resources 93

Resources Social Media Management Publishing Social Media 93

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. How can you do that? This article will break down how to use Instagram for your small business in 2022 and beyond. Here are some examples: To nurture an online community. To generate leads and sales.

Small Business 202

Small Business Instagram Platform How To 202

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. So how do you do it? We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community?

Communities 78

Communities Social Media Community building Groups 78

Pixlee

MAY 28, 2021

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. But that doesn’t mean it’s impossible for non-visual brands to do the same.

Instagram 83

Instagram Insurance Brands UGC 83

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Pam Moore

OCTOBER 18, 2017

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? Who are the characters in your brand story? What is the setting?

Brands 167

Brands Content Template Templates 167

Mindjumpers

NOVEMBER 4, 2014

The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Furthermore my thesis investigates how the glocal challenges could be converted into best practices for global brands. How do you organize and manage glocal communication?

Social Media 277

Social Media How To Guidelines Blogger 277