Social Media Network Marketing

MARCH 3, 2024

In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Who are your followers? What are their interests, needs, and preferences?

Communities 56

Communities Engagement Instagram Hashtag 56

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie.

Social Media 91

Social Media Brands How To Metrics 91

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion. So if not social media, then where?

Communities 86

Communities UGC Community building How To 86

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 116

Brands How To Authentication Collaboration 116

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Influencer 102

Influencer Instagram Brands Fashion 102

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 115

Brands Sentiment How To Analysis 115

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What are the potential benefits, and how will they be measured? Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Opportunities for Brands.

Groups 172

Groups Groups Tools Brands 172

Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community building 197

Community building Communities Hubspot Guidelines 197

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. Communities create markets, but only after you make the first investment in the human beings within. How to choose the right OPC.

Communities 101

Communities Brands Content Authentication 101

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

Communities 99

Communities Brands Instagram HootSuite 99

The Realtime Report

FEBRUARY 17, 2022

How to Strategize TikTok. to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. It would be best to incorporate several tips when using TikTok to strengthen your brand. Tiktok Strategies That Will Help in Strengthening the Brand. Community Building.

Brands 91

Brands How To Hashtag Influencer 91

Audiense

MARCH 16, 2023

Social media is the perfect platform for connecting with customers and building familiarity with your brand. 52% of online discovery happens in public social feeds, and 93% of Twitter community members are open to brands getting involved in conversations.

Social Media 130

Social Media Brands How To Feed 130

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 132

Reputation Tools Brands How To 132

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Here’s how to do it: 1. Take inspiration from your favorite brands. Create a set of brand guidelines.

Company 210

Company Brands UGC How To 210

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. What are brand values? Why it’s important to have and share your brand’s values.

Brands 130

Brands How To Authentication Exercises 130

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Monitor brand mentions.

Sentiment 142

Sentiment How To Analysis Trends 142

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs. So, is your brand prepared?

Activities 163

Activities Social Media Brands How To 163

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 119

Brands Avatar How To Privacy 119

Ignite Social Media

JUNE 27, 2019

As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. While creating a group for your brand may be intimidating, below are some parameters you can follow to generate a sense of community and maximize engagement. Group Opportunities.

Groups 134

Groups Groups Brands Facebook 134

Mindjumpers

NOVEMBER 21, 2012

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. It is about matching the brand with the candidate that is considered the most suitable one of all.

Communities 236

Communities Brands Activities Platform 236

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.

Report 112

Report Brands Library Sentiment 112

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also talks about offbeat places around the world and what makes them unique.

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

SEPTEMBER 11, 2023

The “One-Man” Social Media Team Regarding internal social media team structures, the proverbial One-Man Show is the most common, even among larger brands. They also must rely on the company’s customer care roles to manage community engagement.

Team 167

Team Social Media Social Media Management How To 167

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. As the diversity in your creative increases, you’ll form deeper connections with formerly underrepresented consumers and expand your community as more people see themselves represented in your marketing efforts.

Brands 93

Brands UGC How To Hotels 93

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. How-to videos. Think about it.

Tips 107

Tips Brands How To Hashtag 107

Sprout Social

JUNE 25, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Project 125

Project Communities How To Overview 125

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 86

Analytics Conversation Brands Sentiment 86

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 113

Collaboration Brands Fashion Sports 113

Ignite Social Media

JULY 18, 2022

Brands aren’t on social media to keep up with old friends. A common mistake many brands make is thinking that the total amount of engagements is the clearest indicator of social success, and them working towards increasing those numbers. How to Improve Engagement Quality . Let’s talk about more about that here.

Engagement 183

Engagement UGC How To Metrics 183

Pixlee

APRIL 6, 2020

Customer interactions with brands are becoming increasingly digital, and CPG brands are at the forefront of this digital transformation. As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Why do businesses need to build a brand community?

Communities 56

Communities Brands Reputation Authentication 56

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. Click To Tweet.

Influencer 167

Influencer Brands How To Marketing 167

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. And how can you transform those initial connections into real relationships? Unlike branded posts and advertisements, influencers produce content that delivers their sponsors’ messages in a less invasive way.

Influencer 142

Influencer Instagram Brands How To 142

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 120

B2B Influencer Brands Marketing 120

Audiense

MARCH 16, 2023

Social media is the perfect platform for connecting with customers and building familiarity with your brand. 52% of online discovery happens in public social feeds, and 93% of Twitter community members are open to brands getting involved in conversations.

Social Media 78

Social Media Brands How To Feed 78