Pam Moore

OCTOBER 9, 2017

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science. Definition of brand storytelling. SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

The Social Media Incubator

MAY 31, 2013

Is your business prepared to brand itself on tablet computers and other mobile devices? So what can small businesses do to continue to adapt to the mobile market? Results of a study done by Google in 2012 revealed these useful findings: 75 percent of people prefer a mobile-friendly site. An infographic from visual.ly

Mobile 148

Mobile Small Business Sites Research 148

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. I also share tips for how to announce and communicate your offer to your target audience and close with solid tips for overall success.

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

MAY 21, 2017

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. How not to do influencer marketing and reach out to influencers online. Need more help?

Influencer 167

Influencer Products Social Media How To 167

Social Media Strategies Summit

DECEMBER 14, 2023

With this in mind, planning your B2C content marketing tactics necessitates an in-depth understanding of what end-buyers want from brands during their shopping journeys. Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

Content 221

Content Marketing Loyalty Collaboration 221

Waxing UnLyrical

MARCH 25, 2011

Howie really really really believes in blogs being mobile friendly. Of course, this makes sense, the way mobile is taking off. And now we have to “mobilize&# it?! I looked at a few different sites, and I found wpbeginner’s article on 11 ways to create a mobile friendly site very useful. The font was tiny.

Mobile 183

Mobile WordPress How To iPhone 183

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! ” Source. Are You Ready ?”

Brands 113

Brands How To Authentication Wikipedia 113

Sprout Social

SEPTEMBER 8, 2022

In this article, we explain what TikTok Creator Next is, how it’s different from the TikTok Creator Fund and how it can help brands find creators. The Creator Marketplace : The official collaboration platform that connects brands and creators on TikTok. How to apply for Creator Next on TikTok.

How To 90

How To Collaboration Metrics Campaign 90

Sprout Social

JUNE 28, 2023

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights? Choose the category that best describes your business.

Metrics 95

Metrics Instagram How To Patterns 95

Hootsuite

APRIL 19, 2021

Creator Studio is a dashboard for brands and content creators using Instagram and Facebook. It also helps eligible accounts monetize their content and handle influencer-brand collaborations. How to get to Creator Studio. Creator Studio is available for desktop and mobile users. Brand Collabs Manager. Monetization.

Instagram 140

Instagram HootSuite Facebook How To 140

Buffer Social

DECEMBER 17, 2019

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. And there are a lot of opportunities for brands. Here’s how you can use the platform to drive sales. Brand your pins.

Brands 98

Brands Mobile Campaign Trends 98

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Trends 122

Trends Twitter How To Hashtag 122

Keyhole.co

JANUARY 18, 2024

Let’s take a wild guess about where you’re at in your journey: You’ve probably heard about and/or seen Instagram link(s) in bios and are wondering how to leverage those for your own business. It helps customers with resources/links to your brand to make them more aware of your offerings. What’s an Instagram Link in Bio?

Instagram 52

Instagram How To Insurance Findability 52

Pam Hughes

NOVEMBER 20, 2021

Let’s take a look at 12 different types of social media content you can use to make your brand stand out and appeal to your target audience. They also make your brand more memorable to customers and keep them from skimming past your posts and missing your message. They can help humanize your brand.

Types 99

Types Social Media Brands Content 99

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Razor Social

APRIL 23, 2020

Here’s some useful links to help you with goals and funnel setup: How to Build a Google Analytics Funnel to Track your Sales. How to Set Up Google Analytics Goals and Score More Conversions! Inconsistent branding. So what are some of the most common visual brand identity issues we find on websites? Website not secure.

How To 113

How To Mobile Patterns Issues 113

Hootsuite

APRIL 8, 2021

Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. Learn how to use Instagram for business, from setting up an account from scratch to measuring your success. Make sure to find the right balance for your brand. Write a great bio.

Instagram 145

Instagram How To HootSuite Hashtag 145

Jon Loomer

APRIL 21, 2015

Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Brand Best Practices. Brand [Curriculum]. Brand Measurement Solutions. Mobile SDK. Within Facebook for Business is a Learn How to Succeed with Facebook section. How Facebook Ads Work.

Training 113

Training Resources Facebook Marketing 113

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. What people fail to realize is that Instagram is a rich resource for potential views and sales—that is, if one knows how to read the numbers and play the game. Keep it short, keep it interesting, but also keep it on brand.

B2B 152

B2B Instagram How To URL 152

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

Influencer 78

Influencer Brands Strategy Training 78

agora pulse

FEBRUARY 21, 2019

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. If you do, you can expand your reach and engagement, and develop a stronger brand voice. A response from a person—rather than a brand—can help a business seem real and human. Informational resources for your audience.

Comments 137

Comments Facebook How To Groups 137

Hootsuite

MAY 18, 2023

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective.

Video 112

Video HootSuite How To UGC 112

Later

JUNE 23, 2019

Instagram Stories templates are a growing trend on Instagram — businesses and influencers are carefully creating their own branded stories that have a uniform color, tone, style, and format. It makes creating on-brand content super easy so you’ll never fall behind on posting to stories and growing your business.

Template 89

Template Templates Instagram Brands 89

Ignite Social Media

FEBRUARY 15, 2019

Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app. It may seem like a no brainer, but when designing your pins, make sure you’re optimizing them for mobile. Make Your Brand a Resource. Implement your brand into users’ daily lives by tapping into the terms they’re searching for.

Mobile 152

Mobile Class Feed Feedly 152

Pam Moore

AUGUST 8, 2019

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.

Brands 60

Brands Strategy Reputation Training 60

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? mobile users in the U.S. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. use WhatsApp, and 56.8%

Brands 154

Brands Analytics Consultant Data 154

Kikolani

APRIL 13, 2012

The Resources Mashup. 5 Ways to De-Clutter Your Website For Better Conversion Rates – How to de-clutter your website and improve conversion rates in 5 simple steps. 5 Ways to De-Clutter Your Website For Better Conversion Rates – How to de-clutter your website and improve conversion rates in 5 simple steps.

Mashup 121

Mashup Resources RSS Remix 121

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Content and audience.

Facebook 117

Facebook How To Metrics Hashtag 117

Hootsuite

APRIL 12, 2021

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. A social media employee engagement strategy is a plan that outlines how your employees can amplify your brand’s visibility on social media. Share company swag. Amplify.

Engagement 139

Engagement Social Media Strategy Tools 139

Hootsuite

SEPTEMBER 7, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Make sure your site is mobile-friendly. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Test your website and make improvements now, before you miss out on mobile shoppers.

Strategy 104

Strategy Discount How To Retail 104

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Details on how I got started on LinkedIn and why I love the platform so much.

LinkedIn 78

LinkedIn Tips Brands Training 78

Hootsuite

MAY 2, 2023

Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients. How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ? Connect to WhatsApp If you’re one of the 1.2

Real Estate 102

Real Estate Facebook HootSuite How To 102

Hootsuite

SEPTEMBER 9, 2020

In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. You can target brand new customers or returning ones. New friends!

Advertising 145

Advertising Social Media HootSuite How To 145

Kikolani

DECEMBER 21, 2011

One question I get asked often is how to start a blog. While there are many platforms to choose from, I always suggest that if your purpose for blogging is anything related to branding, business, or making money online, then you want to go with WordPress on your own domain. Google AdWords Keyword Tool. Installing WordPress.

WordPress 167

WordPress Resources How To Domain Name 167

Pam Moore

MARCH 25, 2020

Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. Unfortunately the brands who embrace media today as a way to blast their noise, beg for tweets and downloads never see the light of day when it comes to success in the digital world of the ever and always connected consumer.

Brands 78

Brands Smart Phone ROI Social Media 78

Hootsuite

SEPTEMBER 23, 2021

TikTok is a platform for short-form mobile videos. Long story short: it’s an excellent opportunity for brands to get in there and build some serious buzz. Here’s how you can get in on the fun, too. How to set up a TikTok account. How to make a TikTok. How to use TikTok effects. How to navigate TikTok.

How To 141

How To Privacy Trends Library 141

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

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Examples Template Templates How To 97