yMarketingMatters

MARCH 4, 2013

Definitely worthwhile subscribing to Right Mix Marketing blog , and following him on Facebook and Twitter ! Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages.

Brands 155

Brands Facebook Issues Privacy 155

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. It involves a hefty strategy of great content and consistency.

Facebook 121

Facebook How To Publishing Analytics 121

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Buffer Social

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. 4) Available Channels Later only has six available social channels, whereas Buffer has three more; YouTube , Mastodon , and Google Business Profiles. So, what are you waiting for?

Social Media Management 68

Social Media Management Social Media Tools Class 68

Oktopost

MARCH 10, 2022

Why Measure Social ROI. How to Measure ROI in Social Media. How to Calculate Social Media (Formula). Why Measure Social ROI. And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management?

Reputation 106

Reputation System Brands Knowledge Base 106

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The simplest way to measure the size of your audience is to use Facebook Ads Manager. Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? When you’re already spread thin, every minute counts.

Template 53

Template Templates Social Media RFP 53

agora pulse

DECEMBER 8, 2020

Are you using a process that works? Here’s a look at why you need a process, the benefits, and how to create a process everyone on your team will love. If you follow a process every time you schedule a tweet or publish a post on Facebook you will: Get the task done quicker. What is a process?

Process 96

Process How To Team eBook 96

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Kikolani

DECEMBER 1, 2014

If you’re in the process of creating a brand, don’t make the mistake of creating one that you can’t claim on social media. is available on social media. Especially considering there are so many social networks that you “must” be a part of to reach your audience. $99

Social Media Management 165

Social Media Management Social Media Tools Microblogging 165

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

agora pulse

NOVEMBER 23, 2020

Bonus Material: FREE Social Content Calendar. Selling on Facebook is different from selling on other social media channels. Check out these tips for excelling at Facebook this time of year. There’s no one-size-fits-all solution to social media selling, after all. How to Sell More on Facebook.

Facebook 166

Facebook How To UGC Social Media Management 166

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult. Other industries are made for Facebook ads.

Advertising 198

Advertising Facebook API Reputation 198

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

APRIL 17, 2024

A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software.

Hubspot 101

Hubspot Template Templates API 101

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University. You can’t do it all alone.

Collaboration 226

Collaboration How To Education Team 226

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use.

Instagram 107

Instagram HootSuite How To Social Media Management 107

agora pulse

SEPTEMBER 24, 2020

Are you getting the most out of your Facebook Ads? Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Setting up a Facebook ad is super-easy in theory. Test and track Facebook Ads data. Facebook Retargeting is an extremely powerful tool for businesses and marketers.

Conversation 127

Conversation Tips Facebook Advertising 127

Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? Update your processes. Using social media successfully is fundamentally different from every other approval process at most organizations.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

Engagement 136

Engagement Brands Review Influencer 136

agora pulse

JANUARY 27, 2021

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business.

Facebook 91

Facebook How To URL Template 91

agora pulse

FEBRUARY 12, 2019

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. Let’s take a close look at why the Facebook boost post option isn’t right for the majority of businesses and how to make the ad system work for you instead. What Exactly Is the Facebook Boost Post Option?

Facebook 151

Facebook Campaign System Cost 151

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Guest post by Samantha Waites.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Social commerce , on the other hand, is the next frontier. US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on.

Buy 143

Buy Brands Survey Apparel 143

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. There’s much more of a human element, and customers want to connect with brands in this space. There are a few reasons why all brands would benefit from a style guide.

Social Media 135

Social Media Brands Guidelines How To 135

Ignite Social Media

SEPTEMBER 22, 2022

in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. Some of these brands include Delta, Unilever, Monster, and GSK.

Review 91

Review Case Study Social Media Management Airlines 91

Social Media Strategies Summit

AUGUST 15, 2023

She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. It’s all part of the process.

Marketing 240

Marketing Education Forums LinkedIn 240

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 155

Review Social Media Management Price Collaboration 155

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Hootsuite

FEBRUARY 12, 2020

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. Benefits of using Facebook Messenger for business. It’s simple.

Facebook 145

Facebook HootSuite Badge Survey 145