3 Tactics to Improve Your Social Media Process

Ignite Social Media

By expanding your own knowledge in the social media arena and working together with your co-workers, you can ensure that your brand’s social media processes will improve. So, here are three things that you can start implementing right away to enhance your social media process.

How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. Ambassador Program: An ambassador program is when a brand’s agency or marketing team owns blogger relationships. Continue the conversation on our Facebook or Google+ pages.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

6 Shortcuts to Speed Up Your Social Media Scheduling Process

Buffer Social

As a social media manager , you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. Social media scheduling can be a time-consuming process.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand. Branding turkeys.

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Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. Implications for Brands.

How to Tell Your Brand Story on Facebook

Rebekah Radice

So how can you tell your brand story through the power of Facebook? In my latest episode of the Brand Authority Podcast , I share how you can craft a compelling narrative in a clear, compelling, and genuine way. Subscribe to Brand Authority Podcast in iTunes.

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How to Build an End to End Social Media Conversion Process [case study]

Razor Social

You specify the keywords that are relevant to your brand/industry and Social Quant use their advanced algorithm to search Twitter for accounts using those words. Our PRISM model is an end to end process for selling which starts with sharing an update on social media.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. However, the process of lead generation is not that easy. This has opened up new possibilities for brands looking to harness the power of social media advertising.

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Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. With more than 1.23

Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

Whether it’s sites like TrustRadius or B2BMarketing.Technology , or even Facebook or Yelp reviews, online platforms are becoming integral components in the product research phase of the sales funnel. Guest post by Marie Johnson.

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The Facebook Boost Post Button Is (Still) a Terrible Idea

agora pulse

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. Let’s take a close look at why the Facebook boost post option isn’t right for the majority of businesses and how to make the ad system work for you instead.

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

Brands 205

The Missed Opportunity: How Brands Are Missing Out on Facebook

Jon Loomer

By now you know about how powerful Facebook can be for brands. Billion people on Facebook now. That doesn’t mean that success on Facebook comes easily now. Instead, it can work the other way: The noise and the competition can make it more difficult for brands.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

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The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

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Experimental Branding with the New Spotify

Mindjumpers

With the follow tab, Spotify will become more of an actual social network no longer dependent on Facebook to create interaction. The increased focus on apps opens up for a number of branding possibilities. Experimental branding on Spotify.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Create Brand Value Through Local Community Management

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Facebook Growth in Numbers

Mindjumpers

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. The new news feed gives Facebook room for more engagement potential. Photos: Facebook.

How to Tell Your Brand Story on Facebook

Rebekah Radice

So how can you tell your brand story through the power of Facebook? In my latest episode of the Brand Authority Podcast , I share how you can craft a compelling narrative in a clear, compelling, and genuine way. Subscribe to Brand Authority Podcast in iTunes.

Change: Pages Can Join Facebook Groups

Jon Loomer

In a change that could have a signficant impact, Pages can now join Facebook groups. Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it. Facebook provides the following use case from Claire Lee of Venue Queen Ltd.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Today, marketing your business for free may seem to be an unattainable process. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Spotting your brand ambassadors should not be too tricky.

Brands 164

Facebook Releases New Report on Customer Friction Points, and How to Resolve Them

Social Media Today

Facebook has released a new report on common customer pain points in the purchase process, and how brands can address such issues and streamline the process

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Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

Brands 158

Three Ways to Restrict Your Facebook Audience

Jon Loomer

There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

It doesn’t need to address your entire customer database or Facebook fans at once. From a brand perspective you want to be relatable as well as recognizable to the receivers. Also make sure to have a consistent approval process to avoid stress when there is a tight deadline.

Facebook Attribution Tool: The Ultimate Introduction

Jon Loomer

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” What Is the Facebook Attribution Tool?

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! What is Facebook Marketing About?

How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy.

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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How to Edit a Facebook Ad and Retain Social Proof

Jon Loomer

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. You could just start over and create a brand new ad, but that social proof is valuable.

How To 144

How to Build a Brand From Scratch With the Help of Facebook

Jon Loomer

One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. Now it’s time to share a blog post from your brand website.

How To 113

Facebook 360 Photos: The New Frontier of Hyper-Engaging Content

Ignite Social Media

Perhaps most notably among these has been Facebook’s 360 video introduction, which has indisputably raised the bar for what is now considered “hyper-engaging” content. We’re talking, of course, about the advent of Facebook’s groundbreaking 360 videos and 360 photos. Facebook 360 Photos.

How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Want to build a dynamic personal brand, but don’t know where to begin? Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? How To Build The Most Powerful Personal Brand In Your Industry.

Rules to Remember About Facebook Political Ads

Ignite Social Media

Facebook recently implemented an authorization process for page admins and advertisers in the U.S. While this process appears to only affect a fraction of ad accounts, many advertisers have seen their non-political ads be tagged as containing political content.

Buy 99

Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

As a result, I primarily used apps to help set things up — especially for my clients with multiple products, using an app was almost essential to making the entire process run smoothly. As such, there’s an incredible amount of variance in how Facebook advertisers use Dynamic Ads.

How To Use Facebook For Marketing

Mindjumpers

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence.

The Best Three Little Words for Branding Your Business

Waxing UnLyrical

A new client asked me if I undertook a particular process the way _ did. Was I somehow branding myself as a personal or life coach? The Best Three Little Words for Branding Your Business is a post from: Waxing UnLyrical. “I don’t know.”

Brands 280

3 Benefits of Facebook Analytics

Jon Loomer

There’s one thing you can always count on with Facebook: new features. With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. However, it’s a MUST LEARN for all Facebook/Instagram marketers big and small.

Increasing Brand Reach Through Employee Advocacy

Socialmedia.biz

Below are five ways advocacy builds brand reach. A brand message shared by employees is likely to reach more customers than when shared via the official brand social marketing platform. Beyond brand promotion, social networks are a great way to increase customer engagement.

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