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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure. An upvote is equivalent to a “like” on platforms like Instagram or Facebook. What is Reddit? R.I.P. Yahoo Groups.).

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. Where Can You Find Them?

Marketing 240
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Brand experience: Why it matters and how to build one that works

Sprout Social

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Guest post by Brandon Brown.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. Just feed in keywords and select the custom period using QuickTrends.