Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. That goes a long way to explaining the launch of Instagram’s latest product feature, Instagram Reels. First off, bear in mind that Reels are mobile-only.

Instagram 234

Instagram Brands Real Estate Remix 234

Hootsuite

NOVEMBER 21, 2023

Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. A branded thumbnail is a pretty nice touch for brand consistency — and while YouTube’s desktop app won’t let you do this, Hootsuite does (just sayin’). Let’s get into it. How do I make YouTube Shorts from an existing video?

Mobile 90

Mobile YouTube Remix HootSuite 90

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

Mobile 90

Mobile Engagement Organization Video 90

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile.

Instagram 107

Instagram Facebook Marketing Features 107

Sherrilynne Starkie

AUGUST 18, 2014

Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Messages have removed from the Facebook mobile app. People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app.

Facebook 283

Facebook Wikipedia Mobile Applications 283

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Ignite Social Media

NOVEMBER 2, 2020

Social media giant Instagram recently rolled out its newest feature: Reels. Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more!

Instagram 179

Instagram Brands Sports Feed 179

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. If you have any questions or would like any additional education on using these features, please contact us—we are here to help. Use Sprout’s mobile apps to work on-the-go.

Features 101

Features Brands Library Team 101

Sprout Social

DECEMBER 3, 2020

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. With the Sprout Social mobile app, you can bring your calendar with you wherever you go.

Mobile 139

Mobile Notification Collaboration Library 139

Mindjumpers

JULY 6, 2012

Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. Since then, Facebook has maintained their flow of introducing new features.

Features 220

Features Policies Mobile Module 220

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. LinkedIn Launches Live Broadcast Feature in Beta.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” So let’s dive into the Super Sweet Six: Facebook’s best features right now. Here’s an important note for non-U.S. Click To Tweet.

Advertising 129

Advertising Features Facebook CPA 129

Mindjumpers

JULY 6, 2012

Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. Since then, Facebook has maintained their flow of introducing new features.

Features 205

Features Policies Mobile Module 205

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Shopify Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Hootsuite

MARCH 27, 2024

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable.

Mobile 260

Mobile Campaign Instagram Blogosphere 260

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Preview your Instagram grid on mobile. Publishing.

Features 107

Features Notification Publishing Mobile 107

Ignite Social Media

MAY 4, 2020

A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

Later

AUGUST 10, 2020

While they might not always be obvious, there are tons of great Instagram features for small businesses that can help you grow online. Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Ready to get started?

Small Business 103

Small Business Features Instagram Badge 103

Firebelly

JUNE 5, 2012

Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message.

Tools 196

Tools Brands Facebook HootSuite 196

Later

SEPTEMBER 2, 2020

This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online. In this blog post, we’re sharing 5 new LinkedIn features that you might have missed, as well as our top tips on how to use them to reach new audiences: New LinkedIn Features #1: Live Video.

LinkedIn 103

LinkedIn Features Newsletter Communities 103

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling? Short-form?

Instagram 143

Instagram Video Brands Compete 143

The Realtime Report

DECEMBER 2, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitter' Foursquare.

News 156

News Foursquare Features Social Media 156

Buffer Social

MARCH 15, 2017

Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide.

Features 111

Features Facebook SMS Instagram 111

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. How can brands benefit from Pinterest shopping? Pinterest shopping features explained. Can you shop on Pinterest? Product Pins.

Features 114

Features Price Buy Campaign 114

SocMed Sean

OCTOBER 22, 2013

The gift card was used to purchase meals for my family while we tried out the new mobile app. They actually use social media channels like Twitter and Facebook to talk with their customers…something that a lot of other big brands are still trying to figure out. This game is essentially the same thing in a mobile format.

Mobile 191

Mobile Compete Social Networking Skills 191

Convince & Convert

MAY 14, 2014

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. These features are designed to ease consumer fears about what data they are sharing, and how it will be used.

Brands 142

Brands Facebook Privacy Loyalty 142

agora pulse

NOVEMBER 23, 2020

Selling on Facebook is different from selling on other social media channels. Check out these tips for excelling at Facebook this time of year. If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. Promotional content featuring your products.

Facebook 166

Facebook How To UGC Social Media Management 166

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience.

Facebook 123

Facebook How To Metrics Hashtag 123

The Realtime Report

NOVEMBER 28, 2012

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

Tumblr 160

Tumblr Mobile Facebook Campaign 160

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. You are likely seeing messages from Facebook about your custom audiences shrinking. If someone opts out of iOS tracking, Facebook will receive the highest ranking event from a given visit. Now that Apple has launched iOS 14.5

Advertising 217

Advertising Facebook Aggregator Eventful 217

Sprout Social

OCTOBER 22, 2019

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Sites 79

Sites Features Embedding Facebook 79

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. What is a Facebook bot (a.k.a Facebook Messenger chatbot)?

Facebook 145

Facebook HootSuite Retail Conversation 145

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

The Realtime Report

MAY 12, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Any social media updates that we missed? Let us know in the comments below.

Tumblr 170

Tumblr Mobile News Foursquare 170